by bookshepherd_admin | May 31, 2010 | Book Industry News
In the old days, kids and adults gathered around the radio to hear their favorite programs presented on a weekly basis … each show linked to the previous and ending with a tease to the following weeks. Serials. Sometimes offering gadgets to the listener—hooking them...
by bookshepherd_admin | May 24, 2010 | Book Industry News
Do you know your breakeven number—the number of books that you need to sell to cover your book production costs? The savvy author tallies up everything from consultants, design, editing, layout, art, illustrations, printing and anything else spent to get his book into...
by bookshepherd_admin | May 17, 2010 | Book Industry News
Calling all authors … Is there more than one book in you? Why not give a “tease” chapter to your next book at the end of your book? Commonly seen with many of the best-selling authors of fiction, non-fiction authors should take note. Start seeding your next book...
by bookshepherd_admin | May 12, 2010 | Book Industry News
If you are eBook resistant … get over it pronto. No, I don’t think that eBooks are going to become the dominate player in the book world. Print books will not disappear. But, eBooks are a player. An option—just like selecting from the menu in a restaurant. Some want...
