by bookshepherd_admin | Oct 31, 2010 | Book Industry News
Creating a book isn’t cheap. If you are trying to create your book on a shoestring, it might make sense to take a pass. There are costs associated with its production—from editing to layout to cover design to cover copy to printing. And that’s just the beginning....
by bookshepherd_admin | Oct 24, 2010 | Book Industry News
If there is a possibility of connecting with a sponsor—by speaking, premium sales or corporate sponsorship—think about what your cover design. Is there room on it that a corporate logo could be placed on a special printing run?—that’s worth money to you. Or,...
by bookshepherd_admin | Oct 17, 2010 | Book Industry News
Do your readers a favor and think “short” when you write. Short paragraphs and short sentences can work very effectively. Judith was a columnist for the Denver Business Journal for 10 year plus years–she learned that a one sentence paragraph can work...
by bookshepherd_admin | Oct 3, 2010 | Book Industry News
Most authors think of bookmarks as give-aways. Think differently. In book genres such how-to, self-help, business, or inspirational, people may be willing to pay for your give-aways. I recently took a scripting model from one of my books, put in on a 2 x 8 laminated...
