Monthly Archives: January 2011

The Book Shepherds: Why should you write a book? For Financial Return

The Book Shepherds: Why should you write a book? For Financial Return

The Book Shepherds: Why should you write a book? For Financial Return
#6 Because books can create a lucrative financial return. Contrary to the belief of many, and the practice of too many authors, they don’t “get” how to sell books “without” pitching them blatantly. You don’t have to have a PhD, a MBA—what you have to be is GOOD—when speakers are good (great is even better), by default, they will sell books. Lots of them.

The Book Shepherds: Why should you write a book? To Create Speaking Career

The Book Shepherds: Why should you write a book?  To Create Speaking Career

The Book Shepherds: Why should you write a book? To Create Speaking Career
#5 Books support a speaking career. This is where having the Expert Factor flies in your door. You’ve got a book. You have a mouth. Put them together. Sending your book and placing it physically in the hands of a meeting planner, as well as extra copies for a decision committee, moves you into a short list position.