Don’t get suckered in to someone’s siren call to you. The odds are that they don’t have the depth and moxie to get you through the ups and downs that are sure to come your way. Never, never, never trust someone with your publishing issues unless they’ve been in the business for a minimum of five years.
Monthly Archives: October 2011
eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours?
Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially when it comes to book titles. Help your reader to visually get cues to your name and title. Sue@IveWrittenTheMostFantasticBookInTheWorldAndYouBetterBelieveIt.com is a heck of a lot easier to read than firstname.lastname@example.org.