Monthly Archives: October 2011

Book Publishing eMarketing with Your Signature

Book Publishing eMarketing with Your Signature

eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours?

Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially when it comes to book titles. Help your reader to visually get cues to your name and title. Sue@IveWrittenTheMostFantasticBookInTheWorldAndYouBetterBelieveIt.com is a heck of a lot easier to read than sue@ivewrittenthemostfantasticbookintheworldandyoubetterbelieveit.com.