by bookshepherd_admin | Jan 12, 2016 | Book Success, Publishing Predators
Oh … the surprises that get buried within the Holiday merriment. Here’s what happened in Predatorland on December 31, 2015:“Penguin Random House has sold its Author Solutions division to an affiliate of the Najafi Companies, a private investment firm that at one point...
by bookshepherd_admin | Jan 9, 2016 | Kick Butt Author Tips
Headlines count … whether it’s the phrase that an On-Air personality uses or something in print … headlines count. The question is: are you using them? Your headline is the first thing anyone sees or hears.1. Does your headline have words that reflect something...
by bookshepherd_admin | Jan 5, 2016 | Book Industry News
Hello Cyber Marketing World. By this time, you’ve noticed hashtag happiness on social media as posters put the pound sign (#) in front of words or phrases to designate a specific topic—and noted that phrases are usually combined as one loooooooong word before...
by bookshepherd_admin | Jan 2, 2016 | Kick Butt Author Tips
Position Yourself as the Expert for Media 1. Get on the phone early. Not only should you pitch your story, news via email to the newsroom or outlet … get on the phone. Talk to a person. All TV and radio stations that do news and print have live people who...