Monthly Archives: January 2017

Navigating the High Seas on the 4th Annual Publishing at Sea Cruise Was Smooth Sailing

Navigating the High Seas on the 4th Annual Publishing at Sea Cruise Was Smooth Sailing

I’m coming off the 4th Annual Publishing At Sea cruise. Today is a time to look back and reflect a bit. What were my takeaways?
Let’s start with Community. Forty-five authors and their spouses/partners gathered on their floating home away from home and classroom for the next eight days.

Plenty of “down” time was planned for them—meaning that on Port days, it was play time. On the three “at sea” days, they were in the publishing mode at …

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Day 8 … at Sea and our Final #Publishing and #Book Marketing Workshops plus another afternoon with Book Signings on the Promenade

Day 8 … at Sea and our Final #Publishing and #Book Marketing Workshops plus another afternoon with Book Signings on the Promenade

Joan Stewart kicks off the AM with a fun video clip of an existing ads – throughout the AM session, she focused on the 7 things authors must include in their 2017 publicity plan … Hot tip for Authors: review movies, look at ads running. You are looking for the gem; the funny; the aha … that will connect with your point or audience.

Goal—ID your target market

Take a sheet of paper; run a line down …

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Day 7 … at Sea … #Author and #Publishing Workshops Today and Author #Book Signing

Day 7 … at Sea … #Author and #Publishing Workshops Today and Author #Book Signing

Today, I kicked off the morning with Author Success Tools and Tips.
I went through the essential differences between traditional publishing and self-publishing. For me, it’s about Quality, Control, Timing and Money. Meaning how do you want your book to look and feel; is having input into cover design, copy and layout important; what about when your book will be available; and really understand the money side.

One of my Publishing Contract HOT TIPS was: If you …

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Day 6 … It’s a Foodie Treat on the island of St. Kitts

Day 6 … It’s a Foodie Treat on the island of St. Kitts

Up and out bright and early … we had a pickup at 7.45 a.m. Fourteen of us were off of the culinary delights of St. Kitts.
We loved the old plantation that we arrived out, now botanical gardens, museum and onsite cooking facility. Both out guide and cook were personable and fun to be with the three hours we were with them.
Our site was the Fairview Great House & Botanical Gardens. After a tour of the …

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Day 5 … we are in St Maarten today

Day 5 … we are in St Maarten today

Day 5 … we are in St Maarten today … I’m staying on the ship, meeting with a few of our attendees and brainstorming their books. Along with me came Hans Sitter’s second manuscript—The Thrill of the Ride to get the final edits in and move back to him for approval/reject/adds … then we will go to layout next week.
During the day, I fired off emails to designers who have created my books over the …

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Day 4… Port. San Juan

Day 4… Port. San Juan

 
Day 4 … we are in San Juan Puerto … I’m ready to hit the streets this afternoon after our AM sessions that Joan Stewart, the Publicity Hound walks everyone through the creation of a press release and Kelly Johnson, the Author’s Virtual Assistant reveals in Tech Tools Demystified. Last night, we were all rock’in ‘n roll’in with Elvis impersonator—too much fun!

Joan’s aha tip … go to Amazon and look up the “log line” for …

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Day 3 … Port Day, Haiti

Day 3 … Port Day, Haiti

For Me … on the Balcony all day.

It’s a day off from Workshops for all attendees. They are playing in Haiti or just enjoying the ship. For me, I will be meeting with the head of retail on the ship to price books of our authors who are selling theirs in the two-day Publishing at Sea Author Signings. During the day, I have eight consults set up with attendees – look forward to seeing what …

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Day 2 Publishing at Sea

Day 2 Publishing at Sea

I started off the morning with how to write a One-Sheet for an Author, your Business or your Book that is SLICK, CLICK and TICKS … walking everyone through a process to create theirs, then revealed step-by-step what I went through as I created mine this past week. And then read my new Intro on it … the only paragraph about my work from me—the other three were testimonials of my work and why I …

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