by bookshepherd_admin | May 30, 2017 | Author Success, Book Marketing, Book Publicity, Book Success
Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … IT WILL NOT! Repeating the last few weeks’ blogs on book marketing: If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just...
by bookshepherd_admin | May 27, 2017 | Kick Butt Author Tips
Are you tripping up your Book Designer? Remember — your book is for your readers … not for you. Your cover should be the lure to hook a potential buyer and bring them in …, not you. Yes, you should be happy with it … but sometimes the...
by bookshepherd_admin | May 23, 2017 | Author Success, Book Marketing
Would you rather go for a root canal at the dentist? Or schedule a colonoscopy? How about avoid the author elephant in the room—book marketing? Get over it. The most common phrase out of too many authors is: I can’t market my books. Or, I don’t want to market my...
by bookshepherd_admin | May 20, 2017 | Book Publishing, Book Success, Books, Kick Butt Author Tips
One of the beliefs that has floated for years was that an author should mail a copy of the manuscript to him or herself and that was all that was needed. It’s wrong … basically old school and Dinosaurian in thinking. Here’s what today’s Copyright law covers: The...
by bookshepherd_admin | May 16, 2017 | amazon
DANGER, AUTHOR … DANGER, AUTHOR … DANGER, AUTHOR Heads up authors … when you sell your book as the author/publisher, you may no longer be at the top of the list of buy choices! Three of my clients have reported in writing that they have been...