As I finish up the corrections of my new book over the weekend, I’m doing the happy author dance–this is one terrific book—jeeze, I so wished I had just a fraction of the 101 ahas within when I started down the publishing path 30 years ago. AND woot! … I can divvy it up into a bunch of “macros” — remember, it’s part of the Mini-Guide AuthorYOU series— and with a few tweaks, repackage and sell the sections for $5 each! A buyer can get all 13 for $24.95 within the book or piece meal what he or she specifically wants. How cool is that?
Repurposing … creating “products” to offer to your followers for just a few dollars—even as “freebies” for a limited time to grow your email lists is a smart and marketing savvy thing to do. What do you have RIGHT NOW that you can do a repackage with. Are you working on a new book that chapters lend themselves to “stand-alones”?
Your “action to-dos” should include looking over what you have already published. Can you extract from it and create a new product? Are you currently working on something that has the ability to fine-tune it and create an “add-on” product that you can offer from your website and announce to all your social media followers that there is a “freebie”? Can you … will you … create a timeline to have “something” new based on what you have already created. Something that builds on your expertise?
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at bit.ly/PublishingShow .
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen