The Book Shepherd … Practical Advice, Strategies and Resources for Authors and Books

My Take-Aways from Judith Briles Book Publishing Unplugged 2017

My Take-Aways from Judith Briles Book Publishing Unplugged 2017

I had plenty of take-aways from Judith Briles Book Publishing Unplugged last week. Some old, some new.

Yes, it was three intensive days for 47 of us.
Yes, it was loaded with plenty of new, hands-on info and author and book marketing tools.
Yes, it was an over-load of material and how-tos.
Yes, there was lots of laughing, eating, playing, working. Each came away with a detailed Judith Briles Book Publishing Unplugged Workbook that supported in detail all the …

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Join ME this SUMMER to Write a Book in One Month

Join ME this SUMMER to Write a Book in One Month

It’s SUMMERTIME … what are you going to do to add to your offerings to Fans, Followers and those who are looking for solutions to problems?
Have your thought about a new, quickie book? Would you like to get the guts of it done in JUST 4 WEEKS?  Say what–a new book in a month?
YUP … yes you can AND YOU can start in July. By FALL, with work … it can become a Ta Dah! …

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Kick-Butt Author and Publishing Tips & Ahas

Kick-Butt Author and Publishing Tips & Ahas

 

1. Your Profile

Across all social media channels, a must do/have tip deals with consistency and expertise. As a nonfiction author, get your “expertise” up front and use at least one other keyword or phrase in the very visible and searchable Profile. As a fiction author, include your genre as well as a reader benefit. Make sure you add your website. 

 

2.Brand YOU and use a Tag Line on your website and everywhere

You–your name–is the brand. That’s …

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The Power of the Trademark!

The Power of the Trademark!

This month, I was “treated” to a dynamic workshop by Colorado IP attorney Julie Bernard. Not only did she handle 40 plus questions during the morning—her position was If you have a question—any question … you will get an answer was the motto for the morning. And boy, were there a book load of them.

The tsunami started with a statement Julie made about Kleenex® and Xerox® as examples—both long-standing trademarks of major corporations whose names …

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Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

And, you can do it in minutes—I promise and be open within the day. How cool is that?
Let’s face it. Amazon has become a challenge this past month for many authors and publishers. It’s decided to goose up the sales of “third party” sellers, sometimes leaving we authors at the bottom of the option buying pile.

Last year, Ingram bought Aerio. Its software allows any individual or publishing sites to create stores, get opt-in customer relations, …

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Kick-Butt Author and Publishing Tips & Ahas: Amazon Order Tips

Kick-Butt Author and Publishing Tips & Ahas: Amazon Order Tips

Amazon Customer Care Tip: the phone # to call is 866-216-1072. It will direct you to an overseas contact. When I called for help on something for my Unplugged event, I hit two obstacles: 1-she was hard to understand with her accent; 2-there was so much background, it was difficult to hear anything. What to do? Just say you want a U.S. representative. You will be immediately routed back to the U.S. … clarity and …

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Hot Spit! Being on TV Will Sell Truckloads of Books!

Hot Spit! Being on TV Will Sell Truckloads of Books!

Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … IT WILL NOT!

Repeating the last few weeks’ blogs on book marketing: If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
Yup, I get it … many authors would rather just be writing. After all, the blood and …

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