The Book Shepherd … Practical Advice, Strategies and Resources for Authors and Books

Kick-Butt Author and Publishing Tips & Ahas

Kick-Butt Author and Publishing Tips & Ahas

 
Are you tripping up your Book Designer?
Remember — your book is for your readers … not for you. Your cover should be the lure to hook a potential buyer and bring them in …, not you. Yes, you should be happy with it … but sometimes the “WOW” will come from others eyes, your readers, fans, and buyers … not always your own.
Let your designer do his or her job. When you have samples — …

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Authors … Do You Resist Book Marketing?

Authors … Do You Resist Book Marketing?

Would you rather go for a root canal at the dentist? Or schedule a colonoscopy? How about avoid the author elephant in the room—book marketing? Get over it. The most common phrase out of too many authors is: I can’t market my books. Or, I don’t want to market my books. I just want to write. Get over it.

You have to market your books—your product. Oh please, get over your resistance. The reality is, YES …

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Kick-Butt Author and Publishing Tips & Ahas: Why Authors Should Register their Books with the USPTO Pronto

Kick-Butt Author and Publishing Tips & Ahas: Why Authors Should Register their Books with the USPTO Pronto

One of the beliefs that has floated for years was that an author should mail a copy of the manuscript to him or herself and that was all that was needed. It’s wrong … basically old school and Dinosaurian in thinking.

Here’s what today’s Copyright law covers:
The Author’s copyright becomes automatic as soon as a creative work is captured in a tangible form. In other words, think paper, a file on your computer, any recording device … and …

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Special Amazon Alert for All Authors and Publishers

Special Amazon Alert for All Authors and Publishers

DANGER, AUTHOR … DANGER, AUTHOR … DANGER, AUTHOR
Heads up authors … when you sell your book as the author/publisher, you may no longer be at the top of the list of buy choices!

 
Three of my clients have reported in writing that they have been “snagged” in the Amazon re-positioning of where to buy book from. What I’ve found is that it’s not on ALL book pages, but it’s growing. One went to buy three copies of a …

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Kick-Butt Author and Publishing Tips & Ahas: List and Sell YOUR eBOOK

Kick-Butt Author and Publishing Tips & Ahas: List and Sell YOUR eBOOK

 

We Authors love FREE stuff. And let’s face it, outside of Amazon, little is done to position an eBook. Here are two resources for you to list yours—one includes an extensive Directory. Note—websites come and go. Some may no longer be available when you click on the various links.
 
1.    Thanks to the Kindle Boards, here’s a long list of places where self-published authors can promote their eBook for free!

2.    Here’s more information about the …

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Author Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?

Author Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?

I need a “professional” to market my book is what too many authors think and say. That usually follows—I just want to write … I don’t want to market. Or, an I don’t know how to do any type of marketing.
Stop it.
Reframe your thinking and your marketing strategies. Whoever start the myth that you had to hire a “professional book marketer” is full of baloney … and I suspect other things. The belief is utter …

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Kick-Butt Author and Publishing Tips & Ahas

Kick-Butt Author and Publishing Tips & Ahas

List of Book Reviewers
Savvy authors will request reviews at Amazon, B&N.com, Goodreads, and other review opportunities–such as when someone/anyone buys your book directly from you.
Understand this: Reviews sell eBooks, printed books and audiobooks. Reviews make your eBook appear important. Solicit as many reviews as possible.
Reviews are the most effective and least expensive form of ANY book related promotion–far cheaper than an ad.
For reaching out to “unknown to you” reviewers, try The …

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Book Marketing 101 Creating Your Book Launch for Unstoppable Momentum

Book Marketing 101 Creating Your Book Launch for Unstoppable Momentum

Let’s recap the last two blogs—Book Marketing Myth: It’s Not for Me … Really … If not for you, then who? revealed why the author has got to be the lead, and driver of his or her book marketing success (or failure); Book Marketing Myth: Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … probed into the myth that major TV will launch …

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