The Book Shepherd … Practical Advice, Strategies and Resources for Authors and Books

It’s Pick My Brain Day during Birthday Week

It’s Pick My Brain Day during Birthday Week

 

Well, this was a fun exercise: I loved the email I got about finding my rap name … all you do is put “Lil’” in front of the first thing you ate in the morning. On Saturday, my client Dale Lidicker came to my once a month AuthorYOU Circles where I do free author/publishing coaching in my home bearing delicious cupcakes.  I saved mine for my birthday… and a fun breakfast (OK—I get it, not healthy—but it’s just one …

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Continue celebrating my birthday week. I love the words in my book, Snappy Sassy Salty — sometimes fun!

Continue celebrating my birthday week.  I love the words in my book, Snappy Sassy Salty — sometimes fun!

Hello … I’m back–wowsa, what a fun day yesterday was … my usual coaching with authors in the morning (what a hoot—a chorus of voices from multiple states singing Happy Birthday – kind of together); writing the next day’s blogs for AuthorU and The Book Shepherd; participating in my guest radio spots for shows on the East Coast I do each Monday, and then the day started to morph. A girlfriend picked me up for …

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Is There a Radio Show in Your Midst?

Is There a Radio Show in Your Midst?

Radio has always been my favorite way to be interviewed for my books and expertise. It’s usually live; more time than a TV slot; and it’s ideal to push a soon-to-be event—such as a book signing. A signing that could be in your own city … or in a city, you are traveling to.
 If you have a book, the savvy author takes the time to know who’s who in the radio neighborhood. Daytime and during …

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Come celebrate my birthday with me!

Come celebrate my birthday with me!

Today’s the REALLY BIG day … followed with a full week of birthday celebrations and gifts to you. In reality, we started stated Saturday afternoon with a movie and then dinner with eight friends. Yesterday, my girls arrived for lunch and a great pair of new slippers and let’s go out to eat gift cards plus promised Girls Day to see the movie Beauty and the Beast with the other girls in the family next …

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Hey #Authors … Are You Ready to Expose Your Fun Fact Side?

Hey #Authors …  Are You Ready to Expose Your Fun Fact Side?

It’s time to “juice” up your website and have a little fun. The Publicity Hound Joan Stewart encourages authors to create a Fun Fact page on their website. I’ve heard her say this for years—in fact, truth be told—I did this exercise before; putting together 10 facts … and my computer ate it. I’m not sure what was on the list … I know that my #1 below was. I could easily put together another …

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Kick-Butt Author and Publishing Tips & Ahas

Kick-Butt Author and Publishing Tips & Ahas

Day 4 … we are in San Juan Puerto … I’m ready to hit the streets this afternoon after our AM sessions that Joan Stewart, the Publicity Hound walks everyone through the creation of a press release and Kelly Johnson, the Author’s Virtual Assistant reveals in Tech Tools Demystified. Last night, we were all rock’in ‘n roll’in with Elvis impersonator—too much fun!

Joan’s aha tip … go to Amazon and look up the “log line” for …

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Authors: Don’t Be a TV Snob!

Authors: Don’t Be a TV Snob!

Do YOU tell all that you don’t watch TV? How about boasting that you’re got rid of yours or that you wouldn’t waste your time by having one? In my Book Shepherd and Speaking Coach opinion, you are making a major boo-boo to you and your book’s success.

Since the eighties, I’ve been speaking globally and in all 50 states about my various expertises. Truckloads of books have been sold this way. I connected with …

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Kick-Butt Author and Publishing Tips & Ahas

Kick-Butt Author and Publishing Tips & Ahas

I started off the morning with how to write a One-Sheet for an Author, your Business or your Book that is SLICK, CLICK and TICKS … walking everyone through a process to create theirs, then revealed step-by-step what I went through as I created mine this past week. And then read my new Intro on it … the only paragraph about my work from me—the other three were testimonials of my work and why I …

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