“Judith Briles, aka The Book Shepherd, is a true Shepherd of her flock. When I first hired Judith I thought I was “almost there”. I didn’t know what I didn’t know. I had only just begun. I now consider myself transformed into much more than I had envisioned becoming. The best part: we’ve only just begun!”
Rhonda Spellman The Journey, Home from Autism
“One of the smartest decisions I have ever made was hiring Judith as my Book Shepherd. I had a story to tell, but no idea how to proceed beyond the completion of my manuscript. Judith guided me through revision, recommended an excellent editor and made contacts to publishers, all of which ultimately led to a publisher for Out Of Focus…Again. I admire Judith not only for her expertise, but also for her straight forwardness. She is no nonsense and tells it like it is which is what those of us who want to see our words in print completely appreciate. She saved me much time and thousands of dollars, and is the reason my completed book is of the quality I wanted. I continue to seek Judith’s advice as I promote my book and am currently writing a second one.”
Ann Kochenberger Out Of Focus…Again
“After publishing my book, I knew I needed help marketing not only the book, but myself. I looked to Judith because she exemplified what I am in the process of becoming, an accomplished speaker, author, and a successful and heart-filled business woman. Under her tutelage, I am expanding into national markets and just yesterday, appeared on a TV News show. If you are ready to take yourself from hobby to professional, Judith is the woman who will walk next to you along your path to success.”
Jane Stanfield Where Is She Heading
“Judith Briles was a moving force in the development of my book; from the perfect tag line to her perfect edits to sharing all of her perfect resources. Above and beyond all of those very important contributions, Judith’s support and encouragement kept me moving, working and motivated to get my book the Power of Rituals for Women from a dream to a reality. Thank you Judith!!”
Linda Ann Smith Power of Rituals
“Wow… your Salons are great! Thank you. We have a good focus now to move ahead.
You are a wise teacher. We appreciate you!”
Greg Meyerhoff and Anne Salisbury, PhD, MA, MBA Eureka! and The Eureka Factor!
“Thank you for all of the valuable information I learned from working with you. My only regret is not signing up sooner!”
Rita Zamora Making Referrals a Reality
“Judith Briles—best-selling author and sought-after national speaker in her own right—is also generous to a fault in sharing her hard-earned publishing savvy. As the Colorado Book Shepherd, she’s unique in that she doesn’t do the work for you. Instead, she teaches, mentors and leads the way, empowering her clients along the otherwise treacherous trails of bringing a book first to press, then to market, and ultimately into the hands of targeted readers.”
Mara Purl Milford Haven series
” Judith Briles is a powerful locomotive who will get your train on the track and send it all the way to publishing. You have a full team guiding you heart to head and onto your completed project.”
Viki King How to Write a Movie in 21 Days
“Judith Briles is an incredible coach. She is the most knowledgeable person I have met in the book business. Her workshops are informative, well-organized and fun and give budding authors inspiration as well as encouragement. Judith sets high standards for herself and also her clients—she is never afraid to tell it like it is. She encourages her clients to be their personal best. Judith’s vast knowledge and experience in both publishing and marketing make her an invaluable resource. She takes a personal interest in the authors she works with; and despite a very busy work schedule, she is only a telephone call away when problems arise and need immediate solutions. I would highly recommend Judith Briles.”
Carol Ann Kates Secret Recipes from the Corner Market
“A shepherd is defined as one who “protects, guides, and watches over.” That’s exactly what Judith Briles brings to your book and/or speaking project. She won’t write your book for you, but she protects you from making senseless mistakes, she guides you through the meticulous process, and she watches over your journey from beginning to end. Working with Judith is one of the best investments I’ve made in my business.”
Dom Testa The Galahad series
“Publishing consultants should know publishing inside and out. Few do. Judith Briles does. She has worn many hats—she’s published with major New York houses, then broke away and created her own imprint; has successfully published over 20 books and sold in excess of 1,000,000 copies; understands niche publishing and marketing; has created publicity campaigns for her own work Publishing consultants should know publishing inside and out. Few do. Judith Briles does. She has worn many hats—she’s published with major New York houses, then broke away and created her own imprint; has successfully published over 20 books and sold in excess of 1,000,000 copies; understands niche publishing and marketing; has created publicity campaigns for her own work that landed her on Oprah, Donahue, CNN and even grabbed a cover story in People magazine; she’s penetrated the foreign rights market with her work in 16 countries to date; she has guided and coached many others from creation to completion of their work; she has created and chair several publishing conferences; and she has successfully turned several publishing disasters into successful outcomes for their authors. Judith Briles is the Book Shepherd.”
Rick Frishman Exec. VP, Morgan James Publishing
Founder, Planned TV Arts
“Judith Briles knows publishing. She cuts through the myriad of details and snafus that authors face, saving them thousands of dollars in the publishing process.
Judith has authored and published more than 20 books, won multiple awards and has converted her expertise into savvy, doable strategies for authors who want to create, achieve and be financially successful.”
Dan Poynter The Self-Publishing Manual
“I called Judith when I had issues with an editor on my first book. She was exactly what I needed to rebuild my confidence, get me on track and help me put together a publishing team that works with me. Having Judith as my mentor I’ve been successful in accomplishing many things in a small amount of time. If you want quick results, straight answers and a no BS way to get your book to market successfully. Call Judith!”
Lori Hanson It Started with Pop-Tarts™
“When I came to Dr Briles I was uncertain as what I was going to do, however, through her diligent guidance and clear direction I was able to get my project back on track and produce an award winning book. Dr Briles has put in place all the tools necessary for success. It takes a person who is willing to learn, look, listen and receive instruction from the master of book production – Dr Briles.”
Dr Loren Due Don’t Say a Word about This
“Judith Briles is one of the best resources in the publishing industry to help you create and sell your book. Her knowledge, insight and connections to industry experts provide the ability for you to not just create a great book but actually sell it and make money doing it.”
“Judith not only saved my book, she helped me create a best-seller! Her energy, wisdom, support, insights, humor and willingness to uphold her commitment were inspirational. As a successful author and publisher, Judith guided me through my journey as a first time author and publisher. She kept me moving through the publishing process, jumping over hurdles and avoiding many pitfalls.
“Not only was Judith instrumental in my writing and editing process, she coached me on how to enter into the world of niche marketing—from presentations to press releases and marketing strategies.
“I have recommended Judith to many of my professional colleagues and other authors who are looking for assistance in writing or publishing. I thank Judith for joining me on my fascinating journey of becoming an author!”
Lynn F. Hellerstein, O.D., FCOVD, FAAO See It. Say It. Do It! The Parent’s & Teacher’s Action Guide to Creating Successful Students & Confident Kids
“I want to thank you for all your priceless knowledge and expertise that you shared with me to help me to create such a wonderful Product line and book! Amlavi LLC and Iris and Her Amazing Garden would not be so popular among our Fans and their children if it was not for your coaching and publishing advice. I can’t believe how much fun I had in your groups and individual meetings nor the amount of time you saved me!”
Dayn Conrad Iris and Her Amazing Garden
“If you need a firm, yet compassionate, kick in the bum to get your writing project completed and out the door, Judith Briles is not only the clear choice—but the greatest value. Don’t spend a lot of money on a bunch of different consultants on writing and publishing; work with Judith first to help you create the best team for your writing project and increase your efficiency. Her salons with other authors cannot be beat, with one-on-one follow-up to keep you on track.”
Susan E. Mead, M.H. Take Back Your Body
“Judith Briles is one of the most creative people I’ve ever worked with. She has an amazing wealth of knowledge and experience in the book publishing and marketing arenas, as well as a highly successful track record with her own books. She generously shares her valuable network of contacts in the industry. She knows how to create profitable strategies to publish and market books, is able to quickly and accurately understand an author’s work and offer clear, constructive suggestions
“Judith’s consulting services provide incredible value. I heartily recommend her.”
Victoria Munro The Small Biz Balancing Act
“You just finished a masterpiece, just put your creative passion into it, and now don’t know what to do about it? Call for the assistance of Judith Briles, The Book Shepherd. Judith has the knowledge at her fingertips from taking your idea and putting it into words to finding the right editors and the right printers. Need advice on how to market your book? She has a myriad of ideas and knowledge of the ways to do it. Judith is an extraordinary woman who will be YOUR personal shepherd.
“She has been there for us through good and bad, happiness and frustration. We don’t know what we would do without her calmness—we sometimes feel max-frustration.”
Georgann and Jim Hall Parachuting for Gold in Old Mexico
“Judith Briles is my BOOK SHEPHERD and has been for many years. She guided me through my first book, The PeaceFinder—Riley McFee’s Quest for World Peace. She is now helping me publish my husband’s autobiography as well as a book I have written on parenting plans for divorced parents. It would be very difficult to get through the publishing maze without her. She knows the business, has amazing vision, and is remarkably creative. She can spot errors in an instant, which saves money!
“I have enjoyed getting to know Judith and count her as a friend as well as a mentor. Working with her has been my good fortune.”
Joan McWilliams The Peace Finder—Riley McFee’s Quest for World Peace
Creating Parenting Plans That Work
“Not knowing where to begin can be daunting. Until you meet Judith. Working with Judith Briles helped move my book from the computer screen to the printed page.”
Carrie Brown-Wolf Soul Sunday
“Successful books don’t just happen. As a publisher, I can always tell when an author has had guidance vs. delivering a manuscript unassisted. The books that Judith Briles has steered our way have been award-winning and successful in their markets. It’s not an accident or coincidence. She works closely with her authors, from conception to structure to the “look” of the finished book. Her authors know what to expect, when they are expecting. Her publishers know what they will get.”
David L. Hancock Founder, Morgan James Publishing
“I will be grateful, always, to Judith Briles for mentoring me – the only mentor I have ever had! She has had such a positive impact on my life. I try – every single day – to pass that gift on…”
Marilyn Van Derbur Miss America by Day
“Judith Briles is one of the most strategically creative, professional and competent people I have met in my 20+ years in book publishing.”
Brian Jud How to Make Real Money Selling Books and Beyond the Bookstore
“I can’t think of another person who has the breadth of experience that Judith does, when it comes to books, publishing, writing–and the art and business that swirls around all of these concepts.”
“Judith knows this biz from every angle: As a writer, editor, publisher, speaker, consultant and entrepreneur. She’s also fabulously creative and wonderfully honest. She’s a breath of fresh air an industry full of poseurs.”
Greg Godek 1001 Ways to be Romantic and The Simple Simon series
This week, I send three emails to three separate authors that I had shepherded and agreed to co-publish their books about the lack of sales. Publishers don’t love the term, “lack of sales.” None of these authors should have got the “Wake up and smell the book roses … possible death toll bell” from me.
I hated writing them … I hated sending them.
And, I had to do it. As the publisher, because it’s business. As The Book Shepherd, because they chose to ignore the hours of brainstorm about strategies to market, position and sell their books. As the publisher, I got the books into national distribution at all major channels—even Barnes and Noble ordered them.
And they failed. Two of them have done zip in marketing support. ZIP. The third did an announcement on her Facebook page and has created a few speaking engagements. Granted, those sold books on site, which is a great strategy and was part of the game plan. But, that’s it.
The Ego Factor Authors have got to deal with their egos–they are always part of the formula. Do they want their books available in book stores, or at least available, so that a book store can easily order it? So buyers can buy the book? So that they can tell their friends that it’s at the book store? So that they can actively tell people to buy the book at a book store, or at least Amazon to buy the book? Or, is it a stroke to their ego–a badge of an honor to have their book in the store that they can brag about?
If authors are not going to drive book buyers to book stores … they don’t need a distributor. Distributors make money when books are sold through book stores and libraries. If authors aren’t going to encourage buyers to go to stores, to Amazon, to B&N, to libraries (yes, if libraries get demand, they buy books for inventory), there is no need for representation via a distributor.
If so, they MUST understand the game … and the game is … drive buyers to book stores if the publisher arranges for that option. Why should a book store carry a book or make it available if people aren’t encouraged to buy the book through them? If the book doesn’t sell, any future books may carry “baggage” with them … as is, “Why should we carry this book?–all of the author’s previous book were returned.”
Were the books good? Did they solve pain or provide a solution to something that a viable audience was in search of? Did they contain stories and humor to support their themes and key concepts? Yes, Yes and Yes. Oh yes. I loved them all … and so did the authors. I believed in every one of them—they were well-written; beautifully designed on the interior; and each had an excellent cover.
Authors Can’t Be Too Pooped to Market! Most authors are pooped by the time they have book in hand. I get that—it’s quite a journey getting there. When the book is finally a book, available to the public, is when the author’s support/energy/creativity/WORK really must go into high gear.
The support for the book—whether its eBook, pBook, book, book—is HUGE at this point. Five percent of the author’s time went into creation of the masterpiece—the remaining 95 percent will go into marketing and support of it over a period of time.
Your book, and the support of it, is a long-term investment. It will take your time, your energy, your creativity, your commitment … and yes, some money. Sometimes lots of money, depending on your marketing game plan; sometimes minimal moneys but lots of time, again, depending on your marketing game plan.
Can those three authors change the limp direction of their book—even when it’s been out for some time? Absolutely! It will take some time. It will need a marketing re-direct. It will take a commitment. Will they do it? Only time will tell.
Author U Extravaganza May 3-5, 2012
Author U will present its annual Extravaganza May 3-5 in Colorado. The theme this year is It Takes a Village to Create and Market Your Book. All the top marketing and publishing gurus will be presenting hands-on workshops over the three days. For an investment of a few hundred dollars, the Village will deliver a variety of strategies and techniques for all types of books—the emphasis is marketing, marketing, marketing. If you want to be seriously successful, you will be there. I will—I have a new book birthing this year—I want to support it, as well as other books that I have that are available.
The success of your book is up to you. If you want it, commit to it. Implement it. Rejoice in it. My lecture is done.
Judith Briles is known as The Book Shepherd, a book publishing coach and the Founder of Author U (niversity) a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 30 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Her next audio and workbook series, Creating Your Book and Author Platform will be available in the Spring of 2012. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on the RockStarRadioNetwork.com. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.