I had plenty of take-aways from Judith Briles Book Publishing Unplugged last week. Some old, some new.
Yes, it was three intensive days for 47 of us.
Yes, it was loaded with plenty of new, hands-on info and author and book marketing tools.
Yes, it was an over-load of material and how-tos.
Yes, there was lots of laughing, eating, playing, working. Each came away with a detailed Judith Briles Book Publishing Unplugged Workbook that supported in detail all the …
Update and Refresh your Metadata for your Book and Profiles
Consumers’ mindsets are constantly evolving, so it’s important to regularly update your metadata to reflect current trends and buzz words/phrases. Select 3-5 keywords that best reflect the content of your book in a way readers would typically do a Google search for that content or info. Add these to the keyword field on any site that offers your book (Amazon, BN, IngramSpark, your website, etc.) look …
This month, I was “treated” to a dynamic workshop by Colorado IP attorney Julie Bernard. Not only did she handle 40 plus questions during the morning—her position was If you have a question—any question … you will get an answer was the motto for the morning. And boy, were there a book load of them.
The tsunami started with a statement Julie made about Kleenex® and Xerox® as examples—both long-standing trademarks of major corporations whose names …
Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … IT WILL NOT!
Repeating the last few weeks’ blogs on book marketing: If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
Yup, I get it … many authors would rather just be writing. After all, the blood and …
Would you rather go for a root canal at the dentist? Or schedule a colonoscopy? How about avoid the author elephant in the room—book marketing? Get over it. The most common phrase out of too many authors is: I can’t market my books. Or, I don’t want to market my books. I just want to write. Get over it.
You have to market your books—your product. Oh please, get over your resistance. The reality is, YES …
I need a “professional” to market my book is what too many authors think and say. That usually follows—I just want to write … I don’t want to market. Or, an I don’t know how to do any type of marketing.
Reframe your thinking and your marketing strategies. Whoever start the myth that you had to hire a “professional book marketer” is full of baloney … and I suspect other things. The belief is utter …
List of Book Reviewers
Savvy authors will request reviews at Amazon, B&N.com, Goodreads, and other review opportunities–such as when someone/anyone buys your book directly from you.
Understand this: Reviews sell eBooks, printed books and audiobooks. Reviews make your eBook appear important. Solicit as many reviews as possible.
Reviews are the most effective and least expensive form of ANY book related promotion–far cheaper than an ad.
For reaching out to “unknown to you” reviewers, try The …
Let’s recap the last two blogs—Book Marketing Myth: It’s Not for Me … Really … If not for you, then who? revealed why the author has got to be the lead, and driver of his or her book marketing success (or failure); Book Marketing Myth: Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … probed into the myth that major TV will launch …