Topic: Book Marketing

The Power of the Trademark!

The Power of the Trademark!

This month, I was “treated” to a dynamic workshop by Colorado IP attorney Julie Bernard. Not only did she handle 40 plus questions during the morning—her position was If you have a question—any question … you will get an answer was the motto for the morning. And boy, were there a book load of them.

The tsunami started with a statement Julie made about Kleenex® and Xerox® as examples—both long-standing trademarks of major corporations whose names …

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Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

And, you can do it in minutes—I promise and be open within the day. How cool is that?
Let’s face it. Amazon has become a challenge this past month for many authors and publishers. It’s decided to goose up the sales of “third party” sellers, sometimes leaving we authors at the bottom of the option buying pile.

Last year, Ingram bought Aerio. Its software allows any individual or publishing sites to create stores, get opt-in customer relations, …

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Kick-Butt Author and Publishing Tips & Ahas: Amazon Order Tips

Kick-Butt Author and Publishing Tips & Ahas: Amazon Order Tips

Amazon Customer Care Tip: the phone # to call is 866-216-1072. It will direct you to an overseas contact. When I called for help on something for my Unplugged event, I hit two obstacles: 1-she was hard to understand with her accent; 2-there was so much background, it was difficult to hear anything. What to do? Just say you want a U.S. representative. You will be immediately routed back to the U.S. … clarity and …

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Hot Spit! Being on TV Will Sell Truckloads of Books!

Hot Spit! Being on TV Will Sell Truckloads of Books!

Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … IT WILL NOT!

Repeating the last few weeks’ blogs on book marketing: If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
Yup, I get it … many authors would rather just be writing. After all, the blood and …

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Authors … Do You Resist Book Marketing?

Authors … Do You Resist Book Marketing?

Would you rather go for a root canal at the dentist? Or schedule a colonoscopy? How about avoid the author elephant in the room—book marketing? Get over it. The most common phrase out of too many authors is: I can’t market my books. Or, I don’t want to market my books. I just want to write. Get over it.

You have to market your books—your product. Oh please, get over your resistance. The reality is, YES …

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Book Marketing 101 Creating Your Book Launch for Unstoppable Momentum

Book Marketing 101 Creating Your Book Launch for Unstoppable Momentum

Let’s recap the last two blogs—Book Marketing Myth: It’s Not for Me … Really … If not for you, then who? revealed why the author has got to be the lead, and driver of his or her book marketing success (or failure); Book Marketing Myth: Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … probed into the myth that major TV will launch …

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The ISBN Dilemma … Should Authors Buy Their Own?

The ISBN Dilemma … Should Authors Buy Their Own?

WOWSA! Such a deal … buy your ISBN for only ten bucks … who wants to pay $125? The real questions are: are they legit ISBNs? Or, are they knockoffs? Or, are they a re-sale? And if they are a resale, are they being sold by an approved resale outlet? Are they legit … or are they fake? What’s an author to do?
 

All authors need to understand this: ISBNs are ONLY ISSUED by Bowker … …

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