I had plenty of take-aways from Judith Briles Book Publishing Unplugged last week. Some old, some new.
Yes, it was three intensive days for 47 of us.
Yes, it was loaded with plenty of new, hands-on info and author and book marketing tools.
Yes, it was an over-load of material and how-tos.
Yes, there was lots of laughing, eating, playing, working. Each came away with a detailed Judith Briles Book Publishing Unplugged Workbook that supported in detail all the …
Update and Refresh your Metadata for your Book and Profiles
Consumers’ mindsets are constantly evolving, so it’s important to regularly update your metadata to reflect current trends and buzz words/phrases. Select 3-5 keywords that best reflect the content of your book in a way readers would typically do a Google search for that content or info. Add these to the keyword field on any site that offers your book (Amazon, BN, IngramSpark, your website, etc.) look …
Amazon Customer Care Tip: the phone # to call is 866-216-1072. It will direct you to an overseas contact. When I called for help on something for my Unplugged event, I hit two obstacles: 1-she was hard to understand with her accent; 2-there was so much background, it was difficult to hear anything. What to do? Just say you want a U.S. representative. You will be immediately routed back to the U.S. … clarity and …
Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … IT WILL NOT!
Repeating the last few weeks’ blogs on book marketing: If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
Yup, I get it … many authors would rather just be writing. After all, the blood and …
Last week was swamped for me. I had multiple books on my plate got a big one—The Thrill of the Ride— that I’ve been doing the rewrites for several months off my plate and to the layout designer; two Indexes completed and approved by the author for two different books—final cold eye edits went in yesterday; working intensely with one of my favorite clients on what I believe will be a ground-breaking book for EVERY …
Last week, I was in Ajijic, Mexico speaking at the La Chapala Writer’s Conference over a four-day period plus travel days. Forty-five writers and authors came together for an enthusiastic two intense days masterminded by Herbert Piekow. In addition, I had 23 one-on-one consults. Whew!
After being in Mexico—at least the touristy side—many times over the past two decades, Cancun and Cozumel became a big yawn for me. I’ve spent many days in Puerto Vallarta, Mazatlán, …
Note: This article originally appeared on http://bit.ly/2naU0VV
One of the most frequent questions I get from independent authors and publishers I meet at writing conferences is “How do I get my book into libraries?” Here are some insights and advice for indie authors in how best to get their book onto library shelves.
Library Organization and Purchasing Decisions
America’s 123,000 libraries fall into four basic types: Public, School, Academic and Special (armed forces, government, corporate). Like bookstores, most libraries …
This past weekend, I did some yukking up under the guise of Steve Kaplan, comedy expert and guru to some of the top stars and TV shows in the industry. Yup, we watched video clips of classic comedy sketches (hello Abbott and Costello) … but it was the beauty of the clips from movies that were rolled … then pulled apart line by line. And here is what was cool: good movies and bad movies—both …