Topic: Book Publishing

The Power of the Trademark!

The Power of the Trademark!

This month, I was “treated” to a dynamic workshop by Colorado IP attorney Julie Bernard. Not only did she handle 40 plus questions during the morning—her position was If you have a question—any question … you will get an answer was the motto for the morning. And boy, were there a book load of them.

The tsunami started with a statement Julie made about Kleenex® and Xerox® as examples—both long-standing trademarks of major corporations whose names …

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Kick-Butt Author and Publishing Tips & Ahas: Why Authors Should Register their Books with the USPTO Pronto

Kick-Butt Author and Publishing Tips & Ahas: Why Authors Should Register their Books with the USPTO Pronto

One of the beliefs that has floated for years was that an author should mail a copy of the manuscript to him or herself and that was all that was needed. It’s wrong … basically old school and Dinosaurian in thinking.

Here’s what today’s Copyright law covers:
The Author’s copyright becomes automatic as soon as a creative work is captured in a tangible form. In other words, think paper, a file on your computer, any recording device … and …

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Author Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?

Author Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?

I need a “professional” to market my book is what too many authors think and say. That usually follows—I just want to write … I don’t want to market. Or, an I don’t know how to do any type of marketing.
Stop it.
Reframe your thinking and your marketing strategies. Whoever start the myth that you had to hire a “professional book marketer” is full of baloney … and I suspect other things. The belief is utter …

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The ISBN Dilemma … Should Authors Buy Their Own?

The ISBN Dilemma … Should Authors Buy Their Own?

WOWSA! Such a deal … buy your ISBN for only ten bucks … who wants to pay $125? The real questions are: are they legit ISBNs? Or, are they knockoffs? Or, are they a re-sale? And if they are a resale, are they being sold by an approved resale outlet? Are they legit … or are they fake? What’s an author to do?
 

All authors need to understand this: ISBNs are ONLY ISSUED by Bowker … …

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Don’t let your words die … today, they count more than ever!

Don’t let your words die … today, they count more than ever!

Two articles crossed my reading this past week—don’t you wonder how things all of a sudden land in your lap that trigger your blogs?—anyway, Easter is next week and Easter Island came into my thoughts.
An old article by Jared Diamond’s “Easter’s End” in Discover magazine revealed the transformation of a vibrant Easter Island into a no man’s land. With a focus on trees, islanders chopped down one-by-one until they were all gone. When they were …

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It’s Pick My Brain Day during Birthday Week

It’s Pick My Brain Day during Birthday Week

 

Well, this was a fun exercise: I loved the email I got about finding my rap name … all you do is put “Lil’” in front of the first thing you ate in the morning. On Saturday, my client Dale Lidicker came to my once a month AuthorYOU Circles where I do free author/publishing coaching in my home bearing delicious cupcakes.  I saved mine for my birthday… and a fun breakfast (OK—I get it, not healthy—but it’s just one …

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How to Shout Out When Authors and Books Have News

How to Shout Out When Authors and Books Have News

As summer unfolds, many of my Book Shepherd authors who entered their books in award competitions this year have gotten news and have been honored this season—some are Finalists; some are Winners; some get a Gold, Silver or Bronze; and some are Finalists in the IndieFab Awards for the Book of the Year that will be announced at the American Library Association’s annual meeting this month. 
HUGE Congratulations to:

 

 
 
 
Kim Curtis – Money Secrets
 

 
 
 

 
 
 
 
 
Richard Rieman – …

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Soar Your Author Success with AuthorU’s Weekly Podcasts  

Soar Your Author Success with AuthorU’s Weekly Podcasts   

Your Book and Author Success Is Just a Listen Away …
Within  the AuthorU-Your Guide to Book Publishing weekly radio podcasts that I do, you will discover a myriad of tips, tricks, how-tos that will leap your book, author and publishing success factors significantly. Each show is fresh and topical–52 of them a year—information that authors at all stages of publishing are seeking. Whether it’s creation, production, or marketing strategies—you will discover and learn what the …

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