In the old days, kids and adults gathered around the radio to hear their favorite programs presented on a weekly basis … each show linked to the previous and ending with a tease to the following weeks. Serials. Sometimes offering gadgets to the listener—hooking them as fans, and of course, selling merchandise.
Create the same format for your book in a serial format via podcasting. The listener can’t skip to the end (unless the book is bought) and you get to control the content that is delivered each week and how you distribute it. By creative and expand your brand.