Kick-Butt Author and Publishing Tips & Ahas February 20

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In April, I will have my next book available: How to Avoid 101 Book Publishing Blunders, Bloopers and Boo-Boos. One, by one, I’ll reveal all 101 of them … below is your next Tip for this week:

Book and Author One Sheets Are Necessities

Think of a one sheet as a “brag sheet” for the author or book.

For the Author One Sheet … include one or two images of you; a few great quotes or endorsement blurbs; content that states your expertise; use bullet points to bring attention to benefits you bring to the reader (or a coordinator or planner who is in charge of getting authors for book clubs and speaking); blurbs from key book reviews; your key book titles; contact information-phone, email, website, social media images. An Author One Sheet is different from a Speaker One Sheet that will have an emphasis on speaking titles, topics, and testimonials from groups that say you are a rock star on the platform. 

For a Book One Sheet, include your cover and if you have “art” on the interior—the opening page of a chapter with images that delivers some type of variable to the line text—eye candy for the visual side; images of logos from any major media you have appeared on; blurbs from key book reviews; if the book is part of a series, mention other titles, sometimes include cover images (make sure the current book cover pops out over the others); if it has won awards or hit a bestseller status, mention or include images reflecting awarder; bullets points of key points from the book for nonfiction (ID what pain – what solution – what benefit there is to the reader); for fiction – hook the reader with a creative lead-in (most likely pull from back cover); contact information for author: phone, email, website, social media images.

Tip: One Sheets are hand tools to have—carry extras to give out at presentations or for general interest about you or your book. Create the pdf to carry on your About the Author or About the Book tab on your website; also place it in your Media tab.

Outside of the written One Sheet for Book and Author, create a one to two minute video version and load it on your website plus to your YouTube channel and pin it to your Pinterest site.

Source: How to Avoid 101 Book Publishing Blunders, Bloopers and Boo-Boos by Judith Briles©2016.

 

 

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Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a signature - Judith TRNmembership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.

Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2016, the dates are June 23-25th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at bit.ly/PublishingShow .

Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.

 

header-logo1.pngAuthor U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.

 If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.

2 Comments on Kick-Butt Author and Publishing Tips & Ahas February 20

  1. Judith, readers who want examples of one-sheets can Google “speaker one-sheet” and find dozens of them online. Problem is, many speakers use both sides of one sheet. Meeting planners don’t have time to read all that copy. Make it one side of one sheet.

  2. The ideal thing that a speaker posts early on the one-sheet is in a bullet point manner the topics the speaker speaks on. In less than 10 seconds, the meeting planner would know. In the early days, I had mine in a full paragraph. It was a meeting planner that advised me to gut it, break them out so that each would “pop” quickly. I did it and was complimented many times.

    The way to handle this is post both sides on the website–authors/speakers who create “one-sheets” may easily fill both sides with talk titles, a very short description of a few bullet points of benefits. I know that I did. AND … speakers should always carry their “one-sheets” with them –they are the perfect flyer/brochure to give to anyone who in interested in referring you to someone they know or bring you into their group themselves.

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