If you do webinars … do you have any idea what your listeners/viewers are doing? Below is a recap of a study sponsored by Intercall, the largest InternetConference Call Center.
So what is the average person doing during your in-depth presentation?
- 65% are doing other work
- 63% are sending an email
- 55% are eating or making food
- 47% are going to the restroom (hope with the mute button on!)
- 44% are texting
- 43% are checking social media
- 25% are playing video games
- 21% are shopping online (good reason to mention your store during the call!)
- 9% are exercising
- 6% are taking another call
Yikes … what’s that mean? It means you can’t be so-so. You will need to be interactive with your audience … as if they were seating just a few feet away, devouring every word you say. Create quizzes. Offer something special if they can reveal a secret phrase, technique, word that you used in the presentation. Have an open mic at the end of the webinar for Q&A. Keep it lively, informative and content rich.
Webinars are great for sharing information; another tool in your author quiver. Use them to add to your fan base.
In every audience you speak to—whether at a conference, a small group or online, there will be someone(s) where colorblindness is a factor. According to the American Academy of Optometry, at least five percent of your audience is affected.
If you are making slides for a presentation, here are a few tips to make sure that they are “fit” for all!
- Avoid using the combination of red and green. Use magenta (purple) and green instead.
- If showing graphs and line drawings, label elements of the graph on the graph itself rather than making a separate color-coded key, since matching colors in distant places is extremely difficult for colorblinds.
- Do not convey information in color only. Show difference in BOTH color and shape (solid and dotted lines, different symbols, various hatching, etc.).
- Red is not your friend. It does not appear as bright and vivid color. Avoid using red characters on dark background.
Below is a quick test on the AuthorU.org website. All come up on the mobile devices, but note that the visual display does vary. It’s a good idea to test how your’s looks on different phones, tablets and websites. Mobile Test is a resource to use: http://mobiletest.me
If you didn’t see any warnings… heed this: Google started a slap down this month on all websites that it didn’t consider mobile friendly. Check yours out. If it isn’t (you will get a score–anything below a B, you are in for a slap down), you will lose SEO ranking in it’s searching component. We have to pay attention to the gorilla in the cyber sky
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 35 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. The CrowdFunding Guide for Authors and Writers was published last year.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2016, the dates are June 23-25th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at bit.ly/PublishingShow .
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.