Ready to Launch Your Book? If you plan on pitching your book to the media, any media, why not create a special week celebrating your topic? Yes, it’s a gimmick, but gimmicks that connect and reach out to the audience of a radio, TV and print may just be the perfect tweak that a host and/or producer is looking for. Check out Squidoo for special days or topics that someone has a claim on—you can make a variation of it or start one from scratch. Once you ID your date—make it an annual one and create a campaign around it. www.squidoo.com/specialdays
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