Tagged: author success

Authors … Do You Resist Book Marketing?

Authors … Do You Resist Book Marketing?

Would you rather go for a root canal at the dentist? Or schedule a colonoscopy? How about avoid the author elephant in the room—book marketing? Get over it. The most common phrase out of too many authors is: I can’t market my books. Or, I don’t want to market my books. I just want to write. Get over it.

You have to market your books—your product. Oh please, get over your resistance. The reality is, YES …

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Author Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?

Author Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?

I need a “professional” to market my book is what too many authors think and say. That usually follows—I just want to write … I don’t want to market. Or, an I don’t know how to do any type of marketing.
Stop it.
Reframe your thinking and your marketing strategies. Whoever start the myth that you had to hire a “professional book marketer” is full of baloney … and I suspect other things. The belief is utter …

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Typical Words that Snag Authors in Their Writing

Typical Words that Snag Authors in Their Writing

Leave it to Mark Twain to remind us, “Writing is easy. All you have to do is cross out the wrong words.” 

 
One of the most common snafus I come across in editing a manuscript is the confusion of same sounding words. Partly from, auto-corrections, dictation of copy and just not knowing the correct spelling.
All authors stumble here—yes, ALL. Oh, you’ve spelled the word correctly … BUT, is it the right word with the right meaning? …

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The Author Success Formula …

The Author Success Formula …

Everyone has the answer … at least their answer … to the question: How does an author become successful? In this season of overwhelming places to be at and things to do, here’s my answer in a few seconds in FOUR words:
Perspiration. Persistence. Perseverance.

I have just finished watching Netflix’s The Crown (highly recommended). It reminded me of Winston Churchill’s remarks made at the school he attended years prior to “his success” … a school he came close to …

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Don’t be an Eeyore-Passion counts

Don’t be an Eeyore-Passion counts

You Can’t Be an Eeyore When It Comes to Your Book!
Let’s be real … what successful author do you know who just limps along? Who is blah and so-so when it comes to his or her book? Who really doesn’t seem to care which way things go? Or has just plain lost enthusiasm for the entire project? Nothing works, everything is the pits … there’s always a problem … the book life is a bummer …

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A special request and ask of authors …

A special request and ask of authors …

A special request and ask of you …
AuthorU-Your Guide to Book Publishing that I host on the Toginet Radio Network has been broadcasting for three years now. Its audience is robust. All shows are fresh and woven with content to advance you and your book’s success in publishing and marketing. Starting with a handful of listeners, it now has hundreds of thousands of live and downloads each month. The last two were essentials in building …

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Kick-Butt Author and Publishing Tips & Ahas September 26

Kick-Butt Author and Publishing Tips & Ahas September 26

 
I’m always the amused when authors to be jump the gun to become an author. Don’t, there’s lots you need to learn in the very fast whirlwind of publishing that if not, can paralyze your book. And you.

Avoid the RTP Syndrome … Rush to Publish. Too many authors rush into publishing without understanding the many hurdles and obstacles. Breathe and start learning. You are on a marathon, not a sprint.
Start hanging out … meaning that …

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Create Your Author’s Inner Circle … An Advisory Board!

Create Your Author’s Inner Circle … An Advisory Board!

Authors need feedback, reality checks and plain old-fashion butt-kicking. And they need a little kindness. Few think about putting together an “official” type of board to serve in the feedback/reality check/butt-kicking honors. An Author Inner Circle … a type of Advisory Board. It’s time to create yours. The Author Inner Circle … trusted colleagues, pals, and always someone who has “been there, done that.” Most likely, it’s not going to be your sibling, mom or dad. Not unless they’ve authored or work with authors, publishing, books. You want someone who has got an inkling of what is going on in the publishing business; someone who is connected with others; someone who has a sense of humor; someone who has a kaleidoscope of business experience; someone who will say it as it is and not side-step the elephant in the room (which could be you); someone who loves to brainstorming and bounce off-the-wall ideas around; someone who will move you to action; someone who gets what social media marketing is about; someone who gets your Vision for your book and where you want to go with it.