The Book Shepherds: Why should you write a book? Great Marketing Tools!

Why should you write a book? Let me continue to count the ways:
#4 Books make great marketing tools. Some say that they are a “calling card” to be handed out liberally. Others use chapters and position them as freebies on the Internet; on Blogs; within Newsletters and magazines of groups that the book will cater to. Think book cover—create a snappy postcard with the cover on one side; a key message to your crowd; and a suggestion for them to engage you, hire you as a speaker, buy your book. Create a campaign rotating different thoughts. Snail mail them, of course. You will be amazed with your results.
If you want to make your mark, increase your presence, become a media expert, a sought after speaker or consultant, or simply reinvent yourself, a book can be your best friend.

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