The Book Shepherds: Why should you write a book? The Publicity Factor

Why should you write a book? Let me continue to count the ways:
#3 Get free publicity … the media likes authors. Yes they do. Pitching to them with the right hook, at the right time will land you. Do they ever bite? Absolutely. Even if you contact them outside of your topic, and your books’ expertise, just having the book credential gets more than a toe in the media door. It’s the creditability factor. You are an author. An expert. The media likes the package. Do you have an opinion? If it has the right hook to it, you are in. It’s easier to get featured when you have a book.
If you want to make your mark, increase your presence, become a media expert, a sought after speaker or consultant, or simply reinvent yourself, a book can be your best friend.

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