Do your readers a favor and think “short” when you write. Short paragraphs and short sentences can work very effectively.
Most authors think of bookmarks as give-aways. Think differently.
Get a jumpstart on your book sales by pre-selling your book before you have it in hand. Offer a discount that includes shipping.
Illustrations Become Products
If you have created illustrations for your book, are they part of your branding?
If you are eBook resistant … get over it pronto. No, we don’t think that eBooks are going to become the dominate player in the book world. Print books will not disappear. But, eBooks are a player. An option—just like selecting from the menu in a restaurant. Some want filet; some pasta; some fish; and some greens only.
Give your readers an option. If your book has charts, tables or “to do” action items, create …
The Real Cost of Publishing … crunch your numbers in the beginning and throughout your publishing process.
Niche Books and Niche Publishing Create Bankable Results … When an author says her book is for everybody, she needs a reality check
Speaking is a “must” for today’s author–Don’t just think major cities—it’s the little places that may be craving for your words.