Monthly Archives: January 2011
The Book Shepherds on Authoritis: You no doubt have high performance patterns and strategies, but do you throw them out the window when faced with … Facebook? We twitch instead of Tweet and become disconnected instead of LinkedIn. How do we overcome this perplexing dilemma? Your 5-point healing plan begins here.
The Book Shepherds: Why should you write a book? For Financial Return
#6 Because books can create a lucrative financial return. Contrary to the belief of many, and the practice of too many authors, they don’t “get” how to sell books “without” pitching them blatantly. You don’t have to have a PhD, a MBA—what you have to be is GOOD—when speakers are good (great is even better), by default, they will sell books. Lots of them.
The Book Shepherds: Why should you write a book? To Create Speaking Career
#5 Books support a speaking career. This is where having the Expert Factor flies in your door. You’ve got a book. You have a mouth. Put them together. Sending your book and placing it physically in the hands of a meeting planner, as well as extra copies for a decision committee, moves you into a short list position.