Monthly Archives: June 2011
Money Smarts … So, What Are Your Money Fears?
Everyone has at least one. It’s time to confront your deepest financial fear and get them in the open. Whether it’s the fear of the soup kitchen or of making a mistake that is financially catastrophic, you can become inhibited from taking action.
Identify them. Write them down. Just the mere fact that they are on paper opens the door for you to commit and confront them head-on. Ask yourself,
When Judith first published in 1981, St. Martin’s Press sent her out on a Book Tour, as other publishers did through the years. Times have changed. Totally.
Author readings and signing sessions, once the staple of book publicity, have become dinosaurs. In fact, after 9/11, the odds of being “bumped” from a segment were high. Today’s method is via virtual encounters and promotional videos.
Today’s savvy author knows, or quickly learns that it’s all about the author …
Women, Sabotage & Bullying … Oh My!
Women are more likely to sabotage other women, rather than harass men. It’s a form of gender harassment. Why should women be treated any different? Harassment—whether caused by men or women—is a problem.
American businesses lose billions of dollars each year in lost productivity because of its unwillingness to deal with this issue. Verbal and physical abuse, sabotage and bullying should be in no workplace. Ever.
Author Success Trait #7: Highly successful authors see the Big Picture and know how to SellDo you really understand selling and marketing? Can you do it? Do you know what the competitive books in your genre are and how your book is different? Have you thought about spin-off books, products, gimmicks and gadgets? CDs, DVDs, eBooks, creating webinars, teleseminars, speaking and workshops, bookmarks that can be viewed as “tools” meaning you sell them vs. giving them away, items such as t-shirts, hats, jewelry—the list is endless. When you start selling your book, think of items that are tie-ins that would be a natural—as in, “If I have this book, what else do I need to …”
# 8 The Fear of Not Trusting Yourself
Gender differences surface in the trust department with money and investing. Men are less inclined to stick with an advisor whose advice has gone sour and they don’t abdicate financial decisions to someone else as easily as women do. Advisors can help . . . but don’t discount your own experiences and intuitiveness.
Author Success Trait #6: Highly successful authors don’t Publish Too Soon.
Sure, you want the book out. Your family is sick of you being buried in it. You’re sick of it as well. Your crowd can hardly wait to get their hands on it. And let’s face it; it would be nice to finally have some cash flow coming your way. But, and it’s a big but, don’t publish too soon.