by bookshepherd_admin | Dec 28, 2017 | Twitter Tweets
The final weekend of the year surfaces this tomorrow—it will be a looooong one for most. Be safe. Stay warm. Do have fun. And please do some noodling … visualize what your ideal 2018 will be for your authoring and publishing endeavors. What do you need to do to create...
by bookshepherd_admin | Dec 21, 2017 | Twitter Tweets
The Holiday season continues. It’s easy to dive in and enjoy the fun, the food, the frolic. Don’t forget—when you take a vacation from work (your book, your writing, your publishing), you should be refreshed. Are you … or are you feeling exhausted? And today is “the...
by bookshepherd_admin | Dec 19, 2017 | Author Success, Book Marketing, Book Success, Books
One of the best ways to sell books is to do a book signing or author event at your local library because libraries are publicity machines. I was reminded of that recently when I visited the Grafton, Wisc., branch of U.S. Bank where I do my banking. While standing in...
by bookshepherd_admin | Dec 14, 2017 | Twitter Tweets
TODAY on Author YOU – Your Guide to Book Publishing, host Dr. Judith Briles and Jackie Lapin dive into a variety of hooks for publicity that can be used to propel your book sales. Listen in live from the website or via iTunes. Tune in for the LIVE show...
by bookshepherd_admin | Dec 12, 2017 | Author Success, Book Marketing, Book Signings, Book Success
Question: Is there a right way … or a wrong way to sign a book for an enthusiastic buyer? Or for a gift from the buyer to another? Answer: The only right way is what works for the author … that allows him or her to create a combo of interacting with the buyer and not...