Monthly Archives: January 2018

Get Ready for the Taste of the AuthorYOU Extravaganza Online Summit

Get Ready for the Taste of the AuthorYOU Extravaganza Online Summit

GET REGISTERED!  It’s FREE
Oh Yes … it’s a Sneak Preview! Get ready to jump on the inside of what’s coming to all NEW Author YOU Extravaganza that will roll out in the beautiful town of Breckenridge, Colorado. Think of the Extravaganza as the ultimate author retreat—rest, creativity, networking and learning. Add a few extra days before or after and immerse yourself in the beauty of the Colorado mountains in the summertime.
Starting at 8 a.m. until …

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Top Ten Twitter Tweets of January 27, 2018

Top Ten Twitter Tweets of January 27, 2018

I’m consistently reminded of how often authors falter at pitching themselves and their books. Know your target audience—the more you niche yourself, the greater the opportunity you have to “own” space. Get your “pitch” down to 15 or fewer words. All you want to do to the listener is to think or say out loud: Tell me more. Then, you can expand. Most authors are motor-mouths—too much info without really creating the “lure” than the …

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Authors: Where do Your Book Sales Come From? Are You Findable?

Authors: Where do Your Book Sales Come From? Are You Findable?

It’s a new year … yes, another one. For me, I’m thinking that 2018 will be the Year of the Horse … meaning that I need strength, power, able to carry a heavy load. For many, a horse delivers powerful images: power, grace, beauty, freedom, nobility, and strength. For the Native Americans, there was a combination of a grounded power that came from the earth that wove with wisdom. When I first saw the movie …

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Top Ten Twitter Tweets of January 11, 2018

Top Ten Twitter Tweets of January 11, 2018

WOWSA … it’s the first week of the year and winter blasts have hit much of the U.S. The two things I love, love, love about kissing Winter Solstice is that a few minutes of “daytime” is added each day AND … we are moving toward summertime. A happy dance for me.
But, here’s what’s cool about winter— it’s hunkering downtime. For me, my hunker down is to finish book #36—How to Create a $1,000,000 speech. …

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What’s Your Author and Expertise “Buzz” Factor?

What’s Your Author and Expertise “Buzz” Factor?

I know, I know, I know … marketing is crucial to your book success. So are YOU. Meaning, what are you doing to position you and your expertise in the right markets?

Are you coat-tailing what your competitors are doing?
Are you using every conceivable word or phrase that might bring buyers to you?
Are you a master at “BB Gun Marketing?

I suggest you think again. I get using keyword phrases and highly recommend it for websites and …

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Top Ten Twitter Tweets of January 04, 2018

Top Ten Twitter Tweets of January 04, 2018

WOWSA … it’s the first week of the year and winter blasts have hit much of the U.S. The two things I love, love, love about kissing Winter Solstice is that a few minutes of “daytime” is added each day AND … we are moving toward summertime. A happy dance for me.
But, here’s what’s cool about winter— it’s hunkering downtime. For me, my hunker down is to finish book #36—How to Create a $1,000,000 speech. …

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3 ways to find readers for your Fiction

3 ways to find readers for your Fiction

 
Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign.

One of the first questions I ask is, “Who’s the target market for your book?”
Nonfiction authors have a pretty good idea. They rattle off the demographics and likes and dislikes of their ideal readers in about 30 seconds, sometimes with a little prodding from me.
For fiction authors, the question often stumps …

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