4 Critical Questions Authors Must Ask in Book CrowdFunding

This week is my 4th Annual Judith Briles Book Publishing Unplugged event–3 awesome days that cover a variety of topics including the latest in authoring gizmos and gadgets and a variety of GamePlans that I work each participate through for Book Marketing, Speaking, Platforms and CrowdFunding–free money!  If you want to move you and your book to unbelievable heights, call my offices today and see if there are any spots left at 303-885-2207.

Book CrowdFunding isn’t a piece of cake to accomplish. To succeed with any campaign, authors must ask four questions including: Is my project worth it?  Let’s start there.

4 book marketing questions

1        Is my project worth it?

Really … is it worth it? Be honest. Is this an ego thing … or is it your story, your how-to/solution new with a twist? Does it have a WOW to it? Is it interesting? If you can’t honestly say yes, yes, yes and yes, the odds are that you are going to struggle with getting funding. If people—your family and friends included—can’t get excited, do you expect perfect strangers to?

2      Is my book concept compelling?

You have your hat in hand … you are asking for money. Okay, what’s going to “seduce” the donor? What’s the aha … what’s the benefit for the completed book to the reader … what will the donor get in return—yes, feeling good in supporting you … but is there anything else (great rewards count here as well)? People will want to know how you will use their money; what they will get in return; and yes, that you are a good steward in moving the project forward. The video that you make must include this.

3       Do I think that my CrowdFunding project will fund itself?

Think again. If you do, you set yourself up for instant failure. Last year, the big CrowdFunding gorilla, Kickstarter, reported statistics that the overall success rate of all its CrowdFunding projects was roughly 50 percent that year. In the publishing category, 7,050 were started and 2,064 achieved or exceeded the original goal amount desired. In dollars, the successful book projects amounted to just shy of 23 million dollars and a 29 percent success rate. 

Don’t be disillusioned—just because Kickstarter is where massive traffic is, it doesn’t necessarily mean that’s where you should be with your book project. Big crowds doesn’t mean that you or your book will attract them—and don’t ever get caught up in the denial, and I mean denial, that a few Tweets and Facebook postings is all you need to achieve success. You have a campaign to run—and it needs your full attention to push throughout all the days of it. Your marketing (yes, that is exactly what you are doing) needs to be far-reaching, ongoing and, gulp, effective for you to succeed.

4       Are my Rewards appropriate and alluring … or, gulp, are they mundane? Rewards (C)1

First, have at least seven in the mix. Many backer’s support you solely on what your book is about; others look for goodies—those Rewards that come to them, depending on how much they commit to. Creativity counts and they should relate to the level of financial commitment.

As an ace author photographer, when Ashlee Bratton offered a full photo shoot at a beautiful bed and breakfast site that included two nights lodging—of course this wasn’t for a $50 commitment, it went for $1,500. Within your Rewards will be eBooks, Books, maybe Book Club chats, private workshops, teas (romance authors do well with this)—explore what others are doing … and then ask yourself, Do any of these work for my book project? or What can I offer my supporters with a twist?

Disclaimer time … within the AuthorYou Mini-Guide series is The CrowdFunding Guide for Authors and Writers. If crowdfunding is in your midst and you want a “how to” guide without fluff and just a step by step map, start with it. It’s only $15 and available on Amazon now.  Get your FREE Money to Finance Your Book here.signature-J only transparent


Ashography Event Photography

Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 35 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. The CrowdFunding Guide for Authors and Writers was published last year.

Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2016, the dates are June 23-25th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at bit.ly/PublishingShow .

Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.


header-logo1.pngAuthor U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.

 If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.

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