As I prepped for the weekend’s 4th Speaking Unplugged boot camp, I always through the previous one’s 75-page workbook, and ask myself,
What is missing—what should I add to enhance the speaking journey? And what do I need to do an update to that I currently include?
There were updates and three new sections added for this year’s two-day event. Two of them dealt with the website “must haves” … not knowing which is the chicken and which is the egg … I’ll focus on what I consider as an essential the creation of a “SPEAKING” TAB. That is, if you agree with me, as I do, that speaking is the #1 way to sell books and that authors should be out front and connecting face-to-face and/or online in remote presentations with their targeted audience.
What your website needs …
Within your website, you should have a dedicated TAB for Speaking and/or Consulting that rests along your dashboard with the About, Services, Book/Store, Blog, Contact, etc.
In no specific order, your Speaking section should have either a dropdown on the tab that identifies additional items within. It allows any meeting planner to quickly access if you are the “right fit” for their group.
As YOU, the Speaker …
About YOU—what brings you to the topic and your style of presenting.
Presentations—identify TITLE and if it is for a workshop or keynote as well as takeaways/benefits for the participants.
Calendar—identify STATE you will be in, maybe the name of the sponsoring group or if it’s private or open to the public.
Kudos—start gathering and post from both meetings planners and audience members—identify a name and title.
Such as: As the keynote speaker, Martha Johnson created the perfect setting for our conference by revealing stunning facts, delighting us with her humor, and keeping all of us at the edge of our seats with her life-changing presentation. After it, all of us were buzzing. We want her back.”
-Sam Smith, CEO of Company
-Sam Smith, author of The Great American Novel
-Sam Smith, Attendee
Photos—both for programs and of you speaking in action.
One-Sheet—create one that can easily be printed out. Visually attractive—it’s a synopsis of kudos, contact, a few talk titles, and why you.
Video—include a few short clips of you presenting. Typically called a “reel” … think of it as a type of infomercial. Warning: a video is used to “eliminate” as well as “engage” a speaker.
Fun Facts—personalizes you … also can be placed on your ABOUT tab.
Introductions—customize for group or industry.
Special Needs—includes Setup, travel needs; or items not included in Contract.
Pre-questionnaire—delivers the stats of the potential attendees so you can better prep—such as anticipated audience size; percentage of men to women; who has spoken to the group in the past; is there any topics to avoid … and to include; any inside humor you should know about, etc.
Contact—include your contact information: mobile phone, and email. Yes, you already have a CONTACT tab, but this is a “make it easy” for the planner. Don’t make them have to hunt for you.
Speaking is powerful. So is your website. It’s a happy marriage when co-join them with your marketing efforts. What’s in your website wallet? Time to do an update.
Dr. Judith Briles is a book publishing expert and author of 36 multi-award books. She’s guided over 1,000 authors in creating their books, earned in excess of $3,000,000 in speaking fees based on her books and gathered over $2,000,000 in onsite book sales at her speaking gigs. Her latest book, How to Create a $1,000,000 Speech flips a difficult topic into a simple and easily comprehensible plan. If you want to get into speaking, this is the guide that will be the game-changer to success.
Get your copy today. https://amzn.to/2Ur3Seg