The Book Shepherd … Practical Advice, Strategies and Resources for Authors and Books

Author Essential Tips How to Autograph Books

Author Essential Tips  How to Autograph Books

Question: Is there a right way … or a wrong way to sign a book for an enthusiastic buyer? Or for a gift from the buyer to another?
Answer: The only right way is what works for the author … that allows him or her to create a combo of interacting with the buyer and not turn it into a chore. After all, signing a book for a delighted reader is one of the joys of …

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Top Ten Twitter Tweets of December 07, 2017

Top Ten Twitter Tweets of December 07, 2017

It’s party time for many … how about a celebration of what you have accomplished this year? Now, that’s a party! Sure, there are always items on the plate that didn’t get completed. Maybe that’s a good thing. Maybe it wasn’t meant to be. And just Maybe, you have changed your path and have new goals. All of us have things we can celebrate. Please acknowledge yours.
 
TODAY on Author YOU  – Your Guide to Book …

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Authors: Don’t Answer Every Question When Doing PR & Media

Authors: Don’t  Answer Every Question When Doing PR & Media

WOWSA! You’ve landed an interview on your book; you’ve prepped, only to discover that the person interviewing you is clueless. Or, they have their own agenda. What to do? Why take control, that’s what you do!

Reality check:  Hosts get side-tracked … or heaven forbid, have their own agenda. If it’s not on yours, you need a Plan B when doing media and PR for your book.
Remember growing up, we were taught that we had to …

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Author Alert … get your name, your blogs, your press releases out there … easy peasy.

Author Alert … get your name, your blogs, your press releases out there  … easy peasy.

How would you like your blog to be syndicated to Google News every time you publish one?
How would you like anything you write to be pushed to the leading professional search resource: Lexis.com?
How would you like the same thing to happen with every press or promo release you generate?
Will … you can … easy, peasy … with ExpertClick.
I love phone calls that bring happy surprises. For years, I’ve worked with Mitch Davis an …

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Top Ten Twitter Tweets of November 30, 2017

Top Ten Twitter Tweets of November 30, 2017

Today is the crossover to the final month of the calendar year.
So much to do; lots to think about. For we authors and writers … how has the year been? Did you get the book done? The marketing in place? The results you desired? December is often a “lag month” … playing, partying, social. All of that ties into your book world … and planning … what’s next? Maybe lagging should be a tad less …

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Book Acknowledgments: Who’s in Your Village? … Who Are You Going to Thank?

Book Acknowledgments: Who’s in Your Village? … Who Are You Going to Thank?

ACHKNOWLEDGMENTS
Who’s in Your Book Creation Village? … Who Are You Going to Thank?
Everyone … That’s Who!

One of the last items on the book publishing “to do” list is to create the Acknowledgment Page … the Thank Yous to the team that assisted you in creating your baby. These are the people who got you here … don’t ignore them. Think in the narrative … let your readers know what your team did to …

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Top Ten Twitter Tweets of November 23, 2017

Top Ten Twitter Tweets of November 23, 2017

It’s Thanksgiving … enjoy the day with Your Family and Friends. Laugh, Learn, and of course, Eat. I am always in gratitude for what you do with your words and your publishing for so many. My family cooks together, does puzzles, watches a favorite movie … and yes, we do eat. Wishing you a wonderful one.
And, below are a few nibbles to bite on over the long weekend:

TODAY on Author YOU  – Your Guide to …

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Hey Authors … Is Your Website Contact Page a Loser?

Hey Authors … Is Your Website Contact Page a Loser?

It’s my pet peeve time of the month … In early November, I had great fun at my Speaking Unplugged event held in Denver. Sold Out, it was a two-day intensive with 20 plus authors deep-diving into the speaking world. Throughout, hot seats were created for each where I did “up front and in person” laser coaching on their talks—openings, closings and just structure.
Included was a section on websites and the essentials that anyone who …

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