Best Posting Times for Social Media for Authors

For social media and social media posting, the key question is: What is the best time to post to social media?  The answer: know your target audience and know your time zones. Adjust accordingly.   


While the optimal time to update your Twitter or Google+ is included per a variety of resources, your audience may have a different optimal time. It means you need to know—one of the Author U members has a huge LinkedIn and Twitter following and they are quite active late evening, including kicking off regular Twit Chats at 9 p.m.

Note: all times below are all based on Eastern.

facebook  Facebook … Traffic is highest between 9 a.m. and 4 p.m.
Best time: Between 1 p.m. and 4 p.m.  Wednesdays are hot.
Avoid time: 8 p.m. to 8 a.m.

 twitter Twitter … Peak time is Monday –Thursday; peters out after 3 p.m. on Friday through Sunday.
Best time: 1 p.m. to 3 p.m.
Avoid time: 8 p.m. to 9 a.m.

google-plus  Google+ Think weekday and AMs-best time is between 9 a.m. to 11 a.m., during business hours-traffic fades after 5 p.m. and weekends.
Best time: 9 a.m. to 11 a.m.
Avoid time: 6 p.m. to 8 a.m.

 pinterest Pinterest … During the week, from noon to 5 p.m. Best time is Saturday morning to post. Primary piners are women—avoid family demand times.
Best time: 2 p.m. to 4 p.m. or 8 p.m. to 1 a.m.
Avoid time: 5 p.m. to 7 p.m.

 linkedin LinkedIn … Do your posting before or after business hours and avoid Mondays and Fridays.
Best time: 7 a.m. to 9 a.m. or 5 p.m. to 6 p.m.
Avoid time: 10 p.m. to 6 a.m.

The resources used to compile data included:, Infographics/pic,,,  Always keep in mind: social media morphs often—ideal times this month could be different in three months.


 JB_headshot Judith Briles is known as The Book Shepherd (, an author and book publishing expert and the Chief Visionary Officer and Founder of Author U (, a membership organization created for the author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 30 books. Her latest, Author YOU: Creating and Building Your Author and Book Platforms is just out and was #1 on Amazon. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book Publishing on the Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook.  If you want to create a book that has no regrets, contact her at



6 Comments on Best Posting Times for Social Media for Authors

  1. Just what I needed! So, if I published a post on my blog and it sends an auto tweet and fb post in the early am, is it rude to post a new tweet later in the afternoon? Or mention it again on FB? Or is that just bad etiquette?

  2. The Book Shepherd says:

    thanks Donna … as you know, anything a la the Internet and marketing keeps changing … but this is good for some time anyway. Judith

  3. The Book Shepherd says:

    Rochelle… make sure you use hashtags for all now … FB gets a bit more info and can be more engaging via asking questions because you have more space. post once on FB… Twitter, at least 4 times… cover your time zones …remember Tweets have a very short life … what you put out at 10 am is long gone by noon … in fact, it can be long gone by 10.15 if your followers have a huge stream in their feed. Have fun. Judith

  4. Pingback: A Hodgepodge of Useful Bits & Pieces – Mid-July 2013 | KD DID IT Takes on Books

  5. Pingback: Blogs for self-publishers June 30 – July 6, 2013 — The Book Designer

Leave a Comment

Your email address will not be published. Required fields are marked *

Please prove you're human: * Time limit is exhausted. Please reload CAPTCHA.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Book Shepherd