Blogging isn’t going away. It’s tweaking, getting more refined and polished. So is Twitter-a mini-mini blog, that forces you to keep whatever messages you write to 140 characters including spacing—I think of a good tweak as a ruthless edit. A blog can be long or short—some are full-blown articles; others tidbits. Let yours vary. Probe other blogs that cover your topics—study them. Does the blog owner quote other blogs, articles, authors, experts, link to other blogs, allow for comments or have guest bloggers?
For authors, becoming a fan of another’s blog, may just open up a new world to you. Making comments creates name recognition (your name is part of your brand—never forget that); and if the blog owner likes what you say, you just may be invited to do a guest blog or two, or three. Your wise words now reach many who you might never have touched. It’s the way of the viral world. Get to know it, you just might love it!