We authors need to be strategic in how we market ourselves and our books. Period.
Bookselling is way beyond the bookstore—in fact, bookstores are minor players for the great majority of authors today–especially the independent, small press and self-published author.
Is there one true way to do market books? Nope, with the exception … do something–not just anything–something that the target marketing is receptive to. And that means YOU, the author need to do some homework. Who is the target? Where do they hang out? What are the needs, the problems … the pain … that needs to re solved?
To start the noodling process:
- You do have a website that is updated regularly, yes? One that you show at least “one feed”–such as Twitter, Facebook … something that does an instant update so that the SEO gods know that your site is not stagnant.
- Yep, it makes sense to be on Facebook. It continues to grow–and change–by leaps and bounds.
- LinkedIn for business and nonfiction books can shine here plus create a Group around your expertise.
- Google+ … it’s Google, what else can I say?
- Send out tweets on Twitter and use hashtags … and do it daily. If you have different hats of expertise, more than one Twitter account makes sense.
- Create videos for YouTube and actively use your website.
- Create images on posters using Canva, a great tool and there’s plenty of free options. Post them everywhere.
- Instagram is hungry for images and hashtags PLUS it has become a seller for all types of books.
- Pinterest has countless opportunities–using both images (always) and links for call to action.
- Amazon has marketing services that add to the mix.
- Sources like Bublish can add to your mix quickly, pushing out your cover and a short insight from your book–a great way to tease and share what you are thinking and what your book is about.
- And don’t forget the Blog (yours and others) –“like” blogs can cross promote and are a valuable tool. Your blog is essential–with the content you create, offer, and share–you build trust for followers who become your fans.
If you have a new book, make sure you get it posted, with the cover on your main pages within the resources mentioned above. You can get the word out about your books via participating on content sharing sites that would, in turn, be able to link back to you. Check out HubPages.com and Squidoo.com—post tips and tidbits—viewers will get used to seeing your name, reading your words and then find your work.
Book marketing and book selling … both very good things.
Judith Briles is a book publishing expert and coach. She empowers authors and works directly with authors who want to be seriously successful and has been writing about and conducting workshops on publishing since the ’80s. Judith is the author of 36 books including Author YOU: Creating and Building Your Author and Book Platforms (Foreword IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #35, How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos has earned 7 national book awards in 2017. Her Latest, How to Create a $1,000,000 Speech is out now. Get your copies now.
Each summer, she holds Judith Briles Book Publishing Unplugged Bootcamp, a three-day intensive limited to a small group of authors who want to be seriously successful. In 2019, the dates are June 13-15. Participate in her Judith Briles Speaking Unplugged Bootcamp held in March and November. Join Judith live on Thursdays at 6 p.m. EST for “AuthorU-Your Guide to Book Publishing” on the Toginet Network at bit.ly/PublishingShow.
Follow @AuthorUYOUBooks and @MyBookShepherd on Twitter and do a “Like” at AuthorU, and join the Facebook group Book Publishing with The Book Shepherd. If you want to create a book that has no regrets, contact me.
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