Question: When should authors start marketing their books?
Answer: The day they start writing it.
Okay … so must authors don’t get a “pass” on this question. So, let’s reframe the question:
Question: When should authors start marketing their books?
Answer: NOW.
√When your car begins to make an awful noise and just stops, you know you have a problem … right?
√ When your basement is flooded; when you noticed that there are watermarks on your ceiling; or that water is seeping through your window edges, you have a problem … right?
√ When your computer goes blank and doesn’t respond, you know you have a problem … right?
BUT … what about marketing your book? Do you have a problem? YOU DO, if you have ANY of these symptoms:
- There are people who would benefit from your book, and you aren’t connecting with them.
- There are people who are interested in your topic or your genre and you haven’t reached out via social media to connect.
- There are people within social media that are interested in your topic and who aren’t engaging with you.
- There is a change you are focusing on that relates to the premise of your book … and others “don’t get it.”
- You are having difficulty persuading book buyers or your target market to buy your book.
- Your ideal/target market doesn’t connect with your reasoning, rationale, solutions, or storyline within your book.
- Your social media and email contacts are less than 1,000.
- You have engaged the “BB” gun approach to marketing—just aim anywhere; push it out to anyone at any time.
Do any of the above sounds like you. If yes, you have a marketing problem.
If that is you, then how much time are you spending working on a marketing solution? What are you investing in your time, energy and money to learn and create a plan that works? Savvy authors have learned that you cannot solve your marketing problem the next day by simply repeating what you did yesterday, last week, last month … or certainly, last year.
Solution: Attend and participate in the first annual Judith Briles Book Marketing Unplugged. Successful authors have learned and practice: if my book marketing success is to be … it’s up to me. Join Judith Briles for Book Marketing Unplugged this fall. It’s a two-day intensive with just Judith. And YES, there will be hot seats for each participant.
Date: October 18-19
Location: HILTON DENVER INVERNESS – 200 Inverness Drive West, Englewood, CO 80112
Phone Number: 1-888-621-7948
Group Name: AuthorYou
Group Code: AY10
Hotel rates: $139.00
First Timers Registration: $397
Alumni of Unplugged Events Registration: $297