It’s an Author Cornucopia Book Camp
(early bird registration ends April 1)
Saturday, April 14, 2018
8.00 a.m. to 4.30 p.m.
Snap … Crackle … Pop … Succeed
Snap . . . your head around to face forward into your success.
Crackle . . . with confidence so your brag grabs your audience.
Pop . . . your events, branding, messaging to grab your audience.
Succeed . . . with tech wizardry to implement every idea.
What do books, libraries, administrative assistants and getting organized all have in common? APRIL…all are recognized with various holidays and celebrations during this month. Come to this year’s cornucopia of ideas, strategies, tips and tricks to move your book success and author life forward. We promise, you will love this April day, designed just for you!
It’s a jammed-packed day with five extraordinary experts in a variety of areas—all areas every author should be snapping, crackling, popping with for author and book success. Get ready to learn and implement new strategies and tools with:
Whether an author publishes with a traditional publisher, an indie or self-publisher, it’s the author who is responsible for the majority of book marketing. That means you. Your book is a product that needs to know and reach out to its potential buyer. You can’t snap without a marketable book; you can’t crackle without the know-how to push it, and you won’t pop unless you become the #1 cheerleader. And, you can’t have success without all three.
You love the written word … how about the verbal one? A video can make your words crackle and pop in the eyes and ears of the viewer. Stunning graphics can accent your main points as they appear on the screen and stunning exits can pop them as they leave. Videos are sizzling hot for all ages…have you got yours ready?
When you talk about yourself and your books…do you sound like you’re bragging? To snap, crackle and pop awake your audiences require bragging in a business savvy manner. But there’s a knack to it. Find out how to brag effectively!
What’s your THEME? Drill down until you find your aquifer: your pure, distilled message. Then what? Build your branding, your messaging, and your events from there: structure, form, slogan, takeaways, social media messaging, website style, and all-important event planning!
Now that you know how to snap . . . crackle . . . and pop . . . how will you DO all that needs to be done to succeed? Kelly Johnson will share trade secrets, techniques, and special apps and programs to implement your messaging.
Who Should Attend? Authors, Wannabe-Authors, Speakers, Trainers, Consultants
Count me in—Register (put link here)
Easy-Peasy Hot Apps and Resources for Authors
With so many options with technology, it can feel challenging to determine what tools may be best to implement for your business. It can also feel overwhelming wondering what type of learning curve may be involved to understand and learn new software.
Discover and learn some easy-to-use, valuable online tools that do not require knowledge of HTML coding to implement. These tools are a cost-effective method to create impact with your business. And you can even have some fun using them!
Meet the Virtual Assistant …
Add Time to Your Day for Doing the Work You Love and Deal with the Author Overwhelm Factor
Discover how to bring sanity back to your authoring life. Having a VA will deliver countless hours to your day and delete tasks that you would rather never do again. What you do is identify them and have someone else to do them. Enter the Virtual Assistant!
About the Speaker
Kelly Johnson, owner of Cornerstone Virtual Assistance, works with authors to manage technical, creative, and administrative projects for their businesses and books. She has earned certifications as a Professional Author’s Assistant, Shopping Cart Certified Strategist, and in Hootsuite. Kelly is an expert in online resources and technical services, and proudly wears the title “Geek Girl.”
Technology has granted us the freedom to process information faster, communicate instantly, and think “outside the box” when creating innovative ways to be more productive in our professional lives while having balance in our personal lives. The decision to establish her own virtual assistance business stemmed from Kelly’s desire to have more time to work one-on-one with clients in a collaborative partnership that permits both the virtual assistant and client to practice the belief that “Together Everyone Accomplishes More (TEAM).”
Get Your Brag On!
We were taught that it’s wrong to brag! However, you can’t sell your book if you can’t sell yourself! It’s time to learn how to promote you to sell your book. I will share a great success story from one of our own authors!
- Create brag factors that make a positive difference
- Develop the confidence to brag
- Use brags to sell your book
Get Paid Writing Articles
Many authors would love extra income from writing articles for blog posts, newspapers and magazines. I will share some of the do’s and don’ts to get you started and get noticed.
- Sites to help you get started
- Pitch – Yes, Brag!
- Stay focused
About the Speaker
Jeannette Seibly is an award-winning, internationally recognized business advisor, consultant and coach. Over the past 25 years, she’s helped many companies solve their people management challenges (e.g., hiring, coaching, managing and training), and guided the creation of 3 millionaires.
Jeannette is also a published author of 5 books including, “It’s Time to Brag! Business Edition,” “It’s Time to Brag! Career Edition,” and “Hire Amazing Employees.” She has also published over 400 articles focused on resolving leadership and management challenges. She is a monthly contributor to the Leadership publication for GM Dealerships.
You’re on the AIR!
Electronic Media to Market You and Your Book
Even though it’s a book … written words, you may be asking, “Why do I need video and audio?” You really want your marketing tools to POP! Video and audio added to your marketing toolkit do just that.
Facebook, social media, and video messaging
- Internet radio listening has exploded – and you can podcast and audio blog
How do I get started?
- Grab your smartphone and….
- There are available affordable and easy-to-use tools.
Quick show-and-tell of book promo examples
About the Speaker
Susie Scott brings over 25 years in video and film. She has produced training/industrial/internal projects for national and international clients, dozens of national restaurant commercials, documentary-style pieces and recently, another Telly Award for a video book promo about an Auschwitz survivor.
Her media and promotions experience includes broadcast television, radio, Internet, social and print.
Susie, her family and small animal planet live along the front range of the Rockies. She is a bit of a political junkie, rues the loss of spontaneous radio, believes in Yetis, but, not so much the tooth fairy.
What’ Sizzling Hot in Book Marketing this Year?
Discover the Ninja in You!
Contrary to what many authors believe, writing the book is only 10% of publishing… it’s the 90% marketing that will make or break book success.
Gone are the days of national book signing tours where an author travels from city to city to meet fans and be featured on TV, radio and in print. Most authors are homebound with their favorite cup of coffee or tea and constant laptop companion. To the surprise of a traditionally published author and bewilderment of the self and indie author, it’s up to the author to be in charge of all marketing and publicity.
The knowledge, tools, tips, and techniques delivered here will impact every decision you make along the way. You and your book are the stars. Are they getting the share you both want? Most likely, not. Judith Briles will jump-start your thinking; what options you should be embracing for 2018; and, show you how to get started…or re-gear to start a new direction.
About the Speaker
Judith Briles, The Book Shepherd
Book Publishing expert Judith Briles, aka The Book Shepherd®, has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements.
Her publishing books include: How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos, The CrowdFunding Guide for Authors & Writers, and Snappy Sassy Salty: Wise Words for Authors and Writers. They join her multi-award winning and #1 bestseller on Amazon, Author YOU: Creating and Building Your Author and Book Platforms. Her next book, How to Create a $1,000,000 Speech! will be released in the spring of 2018.
What’s Your THEME?
Drill down till you find your aquifer: your pure, distilled message. Then what? Build your branding, your messaging, and your events from there: structure, form, slogan, take-aways, social media messaging, website style, event planning, and even wardrobe!
About the Speaker
Mara Purl is the best-selling author of the Milford-Haven Novels & Stories, which have earned more than 30 awards and appeared in the top-ten of multiple best-seller lists. As a producer, she’s known for creating the first American radio serial broadcast by the BBC, Milford-Haven USA, which an audience of 4.5 million.
Are you ready for a FUN day; an INFORMATIVE day; and a TAKE ACTION day for you and your book? If you are … be there. Space is limited.
Who Should Attend: Authors, Wannabe-Authors, Speakers, Trainers, Consultants
Where: CADA, 290 E Speer Blvd, Denver
When: Saturday, April 14th … lunch included
Time: 8.00 a.m. to 4.30 p.m.
Cost: $89 for Early Birds April 1st (and we aren’t fooling) – Tardy Birds $129 from April 2 to April 14.
Register: (put link here)
Get ready for an all-new Author YOU Extravaganza in 2018. Get ready for Education—the deep dive type. Get ready for entertainment—fun is always good and toe-tapping is the perfect way to end a jammed-packed day of information. Get ready to meet the Who-Who’s in Publishing Service Providers in our Exhibit Hall—your village to create an awesome book, publicity campaign, uncovering sponsors, promotion and much more. And get ready to change your book and authoring life.
Here’s the Opening Line-up:
Starting with a pre-Author YOU Extravaganza Advanced Book Marketing Breakthrough Intensive with John Kremer, Kathy Bublish and Judith Briles on Thursday afternoon starting at 1.00 p.m. on the 23rd.
Followed by the first Author YOU Book Pitch Fest sponsored by Thomson Shore. Open to the public, 15 authors with manuscripts at least 75% completed can pitch their books to five publishing pros. ONE WINNER will walk away with a publishing bonanza package: editing, cover design, interior design, and printing. Value: Priceless
Followed by the Grand Opening in the evening … meet our fabulous Exhibitors up front and in person. They’ve got the smarts, experience, and tools to make your book shine. And they are available to you through Saturday.
As you meet and greet, why don’t eat? Yes indeed … we will have dinner Friday in the Exhibit area–.
And then ….
- Two jammed-packed day sessions on the 24th & 25th.
- Our One-on-Ones are back where you can pick the brains individually of Publishing and Marketing Pros of your choice.
- The Sunrise Session is back to get your authoring juices flowing.
- Our Auction benefitting the launched Colorado Authors Hall of Fame is back.
- Author Photos are back.
All our speakers are being confirmed NOW and will be posted before December 31st.
- Judith Briles, The Book Shepherd®, will be there.
- Joan Stewart, the Publicity Hound, will be there.
- John Kremer, Book Marketing expert, will be there.
- Jackie Lapin, Positioning and Speaking expert, will be there.
- Daniel Hall, Online Product expert, will be there.
- Amy Collins, Book and Amazon expert, will be there.
- Panel of the Best and Brightest in Book Design will be there.
- More to be posted … and they will be there!
August 23rd Author YOU Extravaganza PRE Extravaganza
1 p.m. to 4.30 p.m. Advanced Book Marketing Breakthroughs Intensive … with John Kremer, Kathy Meis and Judith Briles
- John Kremer, author or 1001 Ways to Market Your Book, and a master when it comes to getting a billion plus eyeballs on your books;
- Kathy Meis, visionary behind Bublish and a master at alternative distribution and building book buzz; and
- Judith Briles, author of 36 books including How to Create Your $1,000,000 Speech and Author YOU— and a master at book publishing and speaking on your book.
… all in the same room on the same day at the same time! Book Marketing Breakthroughs will mount as they reveal a variety of strategies and show you how to implement to take you and your book marketing to the next, next level of sales success.
Registration: $125 and includes a preferred seat in the audience for the Author YOU Book Pitch, the Grand Opening, and Dinner.
5.00 to 6.30 The Author YOU PitchBook Fest sponsored by Thomson Shore
15 authors-to-be will have the opportunity and 5 MINUTES to PITCH their books to our Pitch Panel … ONE will walk away with a publishing bonanza package: editing, cover design, interior design, and printing. Value Priceless. Entry fee: $25 PitchFest event and a registrant for the Extravaganza on the 24th and 25th__dinner is included for the Entrants … Attendance to watch:
6.30 to ??? GRAND OPENING with our Exhibitors
Meet our fabulous Exhibitors up front and in person.
August 24th and 25th … Author YOU Extravaganza
FRIDAY … Introducing your weekend breakthrough
Starting at 8.00 a.m.
Lunch in the Rounds
Rounds with the Pros
Dinner and Entertainment
SATURDAY … the Breakthrough continues
Starting at 7.00 a.m.
Lunch in the Rounds
Bringing it all together
Ends at 4.45 p.m.
Your Investment to Author Success:
Feb 28 May 31 July 31
Pre Extravaganza Intensive $125 $150 $175
2-Day Extravaganza $347 $397 $497
Pitch Book Fest $ 25 $ 30 $ 35
Dinner with Exhibitors) $25 $ 30 $ 35
One-on-Ones with the Pros $ 20 $ 20 $ 20
Author Photos $275 $275 $275
ALL Registrations will open in January 2018