Book Marketing Unplugged

Question: When should authors start marketing their books?
Answer: The day they start writing it.

Okay … so must authors don’t get a “pass” on this question. So, let’s reframe the question:

Question: When should authors start marketing their books?
Answer: NOW.

When your car begins to make an awful noise and just stops, you know you have a problem … right?

When your basement is flooded; when you noticed that there are watermarks on your ceiling; or that water is seeping through your window edges, you have a problem … right?

When your computer goes blank and doesn’t respond, you know you have a problem … right?

BUT … what about marketing your book? Do you have a problem? YOU DO, if you have ANY of these symptoms:

  • There are people who would benefit from your book, and you aren’t connecting with them.
  • There are people who are interested in your topic or your genre and you haven’t reached out via social media to connect.
  • There are people within social media that are interested in your topic and who aren’t engaging with you.
  • There is a change you are focusing on that relates to the premise of your book … and others “don’t get it.”
  • You are having difficulty persuading book buyers or your target market to buy your book.
  • Your ideal/target market doesn’t connect with your reasoning, rationale, solutions, or storyline within your book.
  • Your social media and email contacts are less than 1,000.
  • You have engaged the “BB” gun approach to marketing—just aim anywhere; push it out to anyone at any time.

Do any of the above sounds like you. If yes, you have a marketing problem.

If that is you, then how much time are you spending working on a marketing solution? What are you investing in your time, energy and money to learn and create a plan that works? Savvy authors have learned that you cannot solve your marketing problem the next day by simply repeating what you did yesterday, last week, last month … or certainly, last year.

Solution: Attend and participate in the first annual Judith Briles Book Marketing Unplugged. Successful authors have learned and practice: if my book marketing success is to be … it’s up to me. Join Judith Briles for Book Marketing Unplugged this fall. It’s a two-day intensive with just Judith. And YES, there will be hot seats for each participant.

Date: September 20 – 21
Location:
Metro Denver area

First Timers Registration:  $497 
Alumni of Unplugged Events Registration:  $347