Are You VISIBLE? Get your planning in gear with 2 hot tips from the Publicity Hound, Joan Stewart:
1. Use 2016 Editorial Calendars
Get a jump start on next year’s publicity campaign by collecting 2016 editorial calendars of publications, blogs and websites where you want publicity.
Editorial calendars list the topics that will be featured in a specific issue, week or month, and have deadlines for advertising and editorial.
Newspapers and magazines use them, mostly for the benefit of advertisers. But they’re helpful if you want publicity because knowing what will be covered when gives you plenty of time to pitch. Only a small percentage of bloggers have them.
Here’s how to find them.
Identify an outlet where you want publicity. Call or email the newspaper, magazine, blogger or website.
Or do a Google search, like this: “Denver (or whatever your city is) Business Journal 2016 editorial calendar.”
That’s what Joan did. It led me to this calendar in her Wisconsin area.
But you don’t want to buy an ad. You want free publicity. Call or email the publication and ask the best time to pitch story ideas for that specific edition, and to whom. Mark your calendar, and pitch. Editorial deadlines are sometimes much earlier than ad deadlines.
2. Pitch Podcasters
Don’t forget to pitch podcasters when creating your publicity plan for next year.
Most don’t have editorial calendars. You’ll have to do your own research and find the ones that are the best fit for you and your topic. Start with the iTunes Podcast Directory. Listen to at least one show to make sure your pitch is on target.
A shortcut: Do a Google search for “top 10 podcasts for….” Chances are good that someone has created a list like that.
Don’t miss Margaret Larkin’s two-part series on Podcasting 101 on Joan’s blog. She hosts the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She covers everything, from the wide variety of equipment you can use to options for producing and hosting your podcast.
If you have questions, ask them in the comments and she’ll help. See Podcasting for Beginners, Part 1: Equipment That Will Make You Sound Like a Million Bucks andPart 2: How to Produce Your Podcast and Publish it Online.
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at bit.ly/PublishingShow .
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen