Marketing Smarts: Are YOU Quenching Your Reader’s Thirst?

Author and Book Marketing Smarts: Are YOU Quenching Your Reader’s Thirst?

Two essential questions every author needs to address: Is my marketing working? Am I using the right words?

When it comes to writing book marketing copy for promo purposes … does it grab a “reader of interest” quickly … or is yours lame? Dry as the scorched land and desperate for a drenching? Limping along “hoping” that it finds its target?

Dear Author … Could that be you?

Whether it’s your back cover copy; a headline for an article or blog; the latest press release; or social media for a campaign or book launch … what you write and deliver to “grab” the reader’s attention has only a few seconds to hit its mark.

Dear Author … Does yours?

When it comes to promo and book marketing copy, most authors fail. Oh, they know what the book is about. What they fail to do is deliver clear, concise statements of WHAT the book delivers. In the language that connects and doesn’t require the need to reach for a dictionary to figure out what your word/words mean. 

Dear Author … Am I talking about you?

Your readers are thirsty … thirsty for information, for solutions, for ideas, for entertainment.

  • For nonfiction authors, within your words, you have the ability to extinguish confusion on topics and bring clarity and answers.

    Do you?

  • For fiction authors, within your words, you can deliver hours of thrills, adventure, and humor.

    Do you?

Within your words, gold exists for your intended reader. Uncover the nuggets for readers ease so their response is: I want you!

It is a huge book marketing boo-boo to promo what the book is about. Don’t. If you want to hook a reader, it’s a WIIFTWhat’s In It for Them.

Keep your promo copy simple, using words that elicit emotion and promises results. My truthiness from years of experience.

 

 

Judith Briles, expert in book publishing

Dr. Judith Briles is a book publishing expert and author of 37 multi-award books. She’s guided over 1,000 authors in creating their books, earned in excess of $3,000,000 in speaking fees based on her books, and gathered over $2,000,000 in onsite book sales at her speaking gigs. Her book, How to Create a $1,000,000 Speech flips a difficult topic into a simple and easily comprehensible plan. If you want to get into speaking, this is the guide that will be the game-changer to success. And, if you want to know more about Judith’s life, her book of “hope” is When God Says NO-Revealing the YES When Adversity and Loss Are Present. You can get it HERE

Listen to The Book Shepherd’s weekly podcast: AuthorU-Your Guide to Book Publishing.

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©2020 Judith Briles, The Book Shepherd

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