New Years is Goal Setting Time for Authors and Books-What’s Yours?

No author plans to fail; what he or she does is fail to plan. -Snappy Sassy Salty by Judith Briles


When I completed Snappy Sassy Salty: Wise Words for Authors and Writers, it was woven with quotations to kick-start and propel you forward. If you are going to succeed in this writing, authoring, publishing arena, you need to be kick-started and refueled to propel your forward.

Most of us have resolutions at this time of the year, loaded with good intentions. By mid-January, they begin to dwindle.

Let’s not do that. First, start with realism. Not pie-in-the-sky … reaching to stuff that is more fantasy and fiction vs. “yes, this can happen” approach. Becoming a Kindle best-seller is totally possible; being a best-seller on Amazon is totally possible; getting in front of media is totally possible; having an awesome book event is totally possible; speaking at an event and selling lots of books is totally possible. Is being on the New Times best-seller list possible? Maybe … probable … hmm, not so sure. Necessary…no.

Being realistic is critical to tying in with success for you and your book. It’s goal setting time …

To set you and your book into a positive book strategy mindset for 2014, here are a few tips.


1    Be realistic. You might want your book to sell 20,000 copies … do      you have a GamePlan in place to initiate and support it. Do you have the  time to support it? Do you have the energy? Do you have the network?  If not, perhaps it’s not a realistic goal  for you right now.

Stop living your fears … live your dreams. If you believe your book will be successful, it’s the first step. – Snappy Sassy Salty

2    Determine if your Goals are  measureable and make them so they are. Don’t be vague or up in the      air. Put numbers, facts by them. Don’t say “Get on TV” or “Sell more  books.” State what TV show you will get on … how many books you will sell      (a special amount of percentage increase).

3    Get a Goal Pal …someone  you connect with once a week…a someone who will help hold you accountable  and be an encourager as well.

4    Create a visual Goal Board.  Write yours down.

5    Create an Action Plan for you  and your book. Once you get these in writing, “ahas” happen. It is  also a crucial and realistic checkpoint.

6    Review as the year flows.   Tweak here and there. If they have become unrealistic, move them off your Goal Board and let your Goal Pal know. Stay on track.

7    Revisit your Goals.   Record your accomplishments as the year progresses. It keeps you “goosed”  and IDs what’s working … and what is not.

8    Celebrate when you achieve a Goal.   And here’s the fun part… you design the celebration around what you want      to do.

Ta Dah! Here’s to reaching all of your personal and book marketing goals in 2014!

Wake up. Kick ass. Repeat. Don’t you love it?  -Snappy Sassy Salty


 JB_pic_2013-2 Judith Briles is known as The Book Shepherd, the Author and Publishing expert and the Founder and Chief Visionary Officer of Author U, a membership organization created for the author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 31 books including Author YOU: Creating Your Book and Author Platforms that has won multiple “best” in the writing/publishing categories in book award competitions. Her next book is Snappy Sassy Salty … Wise Words for Authors and Publishers is now available on Amazon.  Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet network at:


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