Stop the Insanity … Either Market Your Book or Don’t Write It

Stop the Book Insanity …
This Blog started with an email from an author–he didn’t want to put a dime into marketing his book–he hadn’t put the first dollar forward yet that I knew of, but he was pulling the plug … and he was working on the second book in the series, paying a very high priced editor to morph some of his book into a “woman’s” version. I was holding a spot for him at the early bird rate for the Author U Extravaganza in Denver because he told me was coming and to reserve one for him–a spot where one of the premier workshops was on the verge of being sold out and there was another month to go for registrations. I wanted to throw up. I could only conclude that his brain had gone to mush.

Stop the Insanity

Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because nothing else will work. Or, if they had cost overruns in creating the book (and just who is responsible for that?—yes, dear author—look in the mirror), they refuse to do anything to support/market their book once they have all those books sitting in the garage.

Stop the Insanity … And please, pass me the barf bag so I can continue …

Great—you’ve got a book. What’s next? What’s next has to be marketing and selling of it. What’s next is teaching it and you how to connect with others. What’s next is telling the world. What’s next is to stop rationalizing, making excuses and justifying why you can’t market it. What’s next is for you, dear author, to commit—recommit—to your book and yourself.

“I’m tired.” So … we all are. The creation of a book can lead to Book Fatigue Syndrome—I get it, you need a rest. Take a week or two off … but then, it’s back to work.

“I’ve already committed so much money, I can’t put another penny on my credit card …” What were you thinking in the first place—that if you just held a copy of your finished book that the world would flock to the stores, the Internet, your website, your front door, you ,to get a copy? Get over it—you need expert marketing help … starting right now.

“I just want to write …” This is so yesteryear. No author gets to do the ostrich bit these days. Part of authoring is connecting with potential and ongoing book buyers. It means marketing, marketing, and more marketing.

“I hired the wrong person …” Yep, it happens. Lick your wounds—determine what went wrong in the process—then get back to work.

“I don’t know how to do all this social media stuff…” Welcome to the crowd … but there are those out there that do … and guess what—they are part of the book marketing campaign—your book marketing campaign. Your book budget.

Too, too many authors abandon the book ship early in the process. And what do they do? Many start another book—maybe a variation of what they just did. And what will happen when they finish? Most likely, abandonment. In effect, you’ve become an unfit author/parent. What are you thinking? Stop the insanity. Today. Now.

I’m proud that I created Author U and actively belong to it–Author U has your marketing answers/solutions. It’s at the Extravaganza in just four short weeks from now: May 3-5. Fiction, Nonfiction, eBook or pBook–you name it. All meals and workshop materials are included in the price. You and your book can’t afford to miss it.

Stop the Book Insanity … Today … Now! Please … Stop the Book Insanity … Register:

Judith Briles is known as The Book Shepherd, a book publishing coach and the Founder of Author U (niversity) a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 30 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Her next audio and workbook series, Creating Your Book and Author Platform will be available in the Spring of 2012. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on the Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at

2 Comments on Stop the Insanity … Either Market Your Book or Don’t Write It

  1. Wow, tough love but badly needed advice. Authors just have to hear this and certainly heed it. Authors that don’t will spend their money building big garages to store their unsold books in. OK, thanks. Edward Smith.

  2. The Book Shepherds says:

    Authors need to practice tough love on themselves … and those in their space. I’m all for big garages as long as their is turn-over of book inventory! Thanks for your comments Edward.

Leave a Comment

Your email address will not be published. Required fields are marked *

Please prove you're human: * Time limit is exhausted. Please reload CAPTCHA.

This site uses Akismet to reduce spam. Learn how your comment data is processed.