How’s your book marketing doing?
Are you scrambling for ways to connect in the social distancing mode of 2020 … or are have you chosen to submerge yourself in the shadows of your marketing, waiting for a better day? A better year?
6 Book Marketing Questions for Authors …
The better thing to do is ask yourself a few questions to flourish with your book position, marketing, and sales. Ask and answer my 6 Essential Questions for …
Not a week goes by that I don’t get an email or a call from an author asking how to get an Endorsement for their book or how to get someone to write the Foreword.
Here’s my response …
Big suggestion … pull a line or phrase from the writer of the Foreword and put it in a “blurb” format that pops on your back cover. It supports them; a shout out thank …
If you have a product—a book, consulting services or any other product—today, it’s all about being “out there”—exposed, talked about, findable.
YES … Authors must be findable… easily findable. Right now … open a new tab on the browser you have opened or open a new browser. What’s your expertise or your tagline. Type it in and do a “search” … what pops up? YOU … or someone else?
Online is your friend–it’s the town hall–the global …
During COVID, authors need to be strategic in book marketing and book selling. Period.
Bookselling in the COVID world and 2020 meant virtual bookselling options. Authors egos want to be featured in the main bookstore in their community … but, bookselling is way beyond the bookstore (it has always been)—in fact, bookstores are minor players for the great majority of authors today–especially the independent, small press and self-published author.
Is there one true way to do market …
It’s reality check time … are you feeling a tad bummed as an author? Look in the mirror and ask: Are you disappointed with the flow of your book sales?
So … why do some authors fail … and merely limp along with their book sales?
Here are my top 10 reasons “why your book could be nose-diving” and caught on a book limp along merry-go-round.
1 Not doing the pre-work … discovering “WHO” they are really writing …
The Library of Congress Control Number (The LCCN)
NOTE: The entire program for the LCCN can be found on Google under
LCCN Publishers User Guide
The #1 question that most authors don’t know to ask is, How do I get an LCCN?
What’s an LCCN? Good question—it’s the Library of Congress Number that shows that you exist, and the one that any library that you are pitching your book to wants to know you have. Think of it …
It’s Time to Claim Your Book Fame … Awards Are in Your Reach!
Dear Authors … it’s pat on the back time. Many of the book award deadlines have passed … or are about to. One of the ones that I recommend that you participate in the International Book Awards sponsored by the American Book Fest. There are over 80 categories to select from—surely one (or two) are the right fit for your book.
This year’s 2020 …
Good Authoring Day to YOU
Here in Denver, warm weather has landed. At last. Most of us have our fingers crossed that we don’t have a surprise freeze land that eliminates the promise of new growth. For me, the first thing I do at sunup is emerge on my back deck for “my morning survey” … has any new growth surfaced? On my daily walk in my neighborhood –first to say hello to other walkers—the human …