It’s a new year … yes, another one. For me, I’m thinking that 2018 will be the Year of the Horse … meaning that I need strength, power, able to carry a heavy load. For many, a horse delivers powerful images: power, grace, beauty, freedom, nobility, and strength. For the Native Americans, there was a combination of a grounded power that came from the earth that wove with wisdom. When I first saw the movie War Horse, I was mesmerized what this amazing animal did and went through. He had power, grace, beauty, nobility, unbelievable strength, loyalty and eventually, freedom.
We authors need unbelievable strength at times; the power to trust our words and to embrace the fact that we can say and write them; the grace and beauty, and yes nobility, to stand up for them, even under criticism. This is our horse sense and spirit. And that transitions to our marketing and sales ability.
Your 3 BIG Questions Every Author Needs to ASK … and ANSWER … NOW as you kick off the year:
Do You Know Where Your Book Sales Come From?
Do You Know Where Your Clients Come From?
Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s fast forward time…
If you have a product—a book, consulting services or any other product—today, it’s all about being “out there”—exposed, talked about, findable.
Maybe it’s time to stop asking the question, Do you know where your business is coming from? Because there isn’t a definable answer. Maybe the answer is in the response zone of “… just because.”
The more that you are “out there,” the more difficult it is to track where your sales and business comes from. It’s a “just because” … you are visible, you are finable … and best of all, you are reachable.
I can’t tell you the number of people who have engaged me to speak to a group because a friend of a friend heard me speak at a conference; or that someone said that they should get my book; or that they needed an expert in my topic and found my name or my website; or that they found one of my books and eventually contacted me directly (because that information was included in the book); or that they need a book shepherd. I’m on the Internet via personal websites, posted articles and easily found via Google. Are you? Your company? Your expertise? Your services?
And, to the surprise of many … I answer the phone when I’m in my office. With cell phones … the office is anywhere … anytime. One of my latest clients found me at 7 in the evening Colorado time when I answered the phone—it wasn’t evening or afternoon where he was—he was in China and found me via the Internet—it was 10 in the morning, next day for him. We connected; I understood his book, and we are moving to rewrites and then layout.
It amuses me when the caller expresses surprise that I answer my own phone. Why shouldn’t I? Why shouldn’t you?
It’s the pinball effect—people jump around until they find the fit for them. Findable. Trackable from their side … more difficult to track from yours. And you just don’t know which pinball hole it will drop into.
The reality is that most people buy—they buy anything—based on emotions. When they are seeking help, services are a product … they are most likely in the “buy” mode. Are you visible? Are you reachable? Can you verbally connect with them and “hear” their needs? Can you be found with a few keywords and a computer? Are you working on today’s model or still stuck in tracking the numbers?
It’s a new, new year. I’m optimistic about authors and writers. I’m looking forward to finishing my new book, How to Create a $1,000,000 Speech this quarter. I’m looking forward to presenting Judith Briles Speaking Unplugged in March 17-18. I’m looking forward to the special webinar February 24, A Taste of the AuthorYOU Extravaganza. as well as The Library Mid-Winter event where I’ll be representing 20 of our authors February 9-12 in Denver–very cool! I’m looking forward to the subscription Author Friendly Fridays starting this week. Not to mention, the amazing array of books that are birthing under The Book Shepherd these first few months of the year. Yup, it’s going to be a good year.
Judith Briles is a book publishing expert and coach. She empowers authors and works directly with authors who want to be seriously successful and has been writing about and conducting workshops on publishing since the ’80s. Judith is the author of 35 books including Author YOU: Creating and Building Your Author and Book Platforms (Foreword IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #35, How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos has earned 7 national book awards in 2017. Get your copy now.
Each summer, she holds Judith Briles Book Publishing Unplugged Bootcamp, a three-day intensive limited to a small group of authors who want to be seriously successful. In 2018, the dates are June 23-25. Participate in her Judith Briles Speaking Unplugged Bootcamp held in March and November. Join Judith live on Thursdays at 6 p.m. EST for “AuthorU-Your Guide to Book Publishing” on the Toginet Network at bit.ly/PublishingShow.
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU, and join the Facebook group Book Publishing with The Book Shepherd. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
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