The ASAP Trap![](https://thebookshepherd.com/wp-content/uploads/2023/01/kc.png)
Legendary investor Warren Buffet’s investment philosophy includes “go long” … not “go short.”
Not ASAP … as soon as possible.
When you add the ASAP to any note, memo, email, letter, or voice interaction … it means drop everything … this is urgent … STOP … respond NOW.
Really? Is it really that crucial?
“As soon as possible” opens a trap door.
Better to focus on the word soon.
Then the possible has the opportunity to surface so you can go long.
Just saying ..
Dr. Judith Briles is The Book Shepherd … Publishing & Book Marketing Expert, Coach, Consultant … Author of 43 books including How to Avoid Book Publishing Blunders, her memoir When God Says NO, and her historical fiction debut The Secret Journey. Subscribe to her Tuesday and Saturday blogs on her website, https://TheBookShepherd.com.
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