The WANTS, DESIRES, and the GET

The emotional factor usually is in play when one thinks of a WANT or DESIRE. For authors, it connects with books—a reader WANTS your latest title … that would be a fan. Or it could be the genre, the reader desires self-help or romance—any romance novel. That’s what is called a super fan of a genre.

Your marketing should be directed toward satisfying the wants and desires.

Book buyers like books … love books. Whether in print, digital, or audio—they go to the place where they can GET what they want … online or an in-person store or library.

Here’s the good thing that can happen. After the GET, then a new window opens. If the book reader loves what you produce … they want MORE. For the author, that’s a good thing. You get to feed the WANT.

Your challenge is to create the WANT or DESIRE in a reader. The more times you can, the better for building your author influence and developing super fans to delightfully wait for your next book.

Dr. Judith Briles started writing notes to her classmates in first grade … and got into “disruptive trouble” from her teachers. She’s now the author of 48 books and counting, still being a disrupter. Her books have won over 57 book awards and been Amazon bestsellers. You can follow her professional side at www.TheBookShepherd.com where she works with writers to become published authors. Listen in to her weekly podcast: AuthorU: Your Guide to Book Publishing at https://bit.ly/AuthorUPodcast