Have You Matched UP Yet? It’s a Happy Birthday month to Amazon for its creation of the Kindle / Book Matchbook program.
Two years ago, Amazon quietly launched the Matchbook program. Designed to push print books … the bonus is that a buyer can get the eBook at a deep discount. Are you and your books in it? All you need is a print edition (POD counts) and an eBook. And, of course, to let Amazon know you want in.
Matchbook bundles the print book with the eBook. The customer then gets a deeply discounted or free Kindle version of the same book.
Traditional publishers are doing something that sounds like, but isn’t. Many are offering “enhanced hardcovers”—they bundle the more expensive hardcover books with an e-book, for a 25 percent greater charge. So, if you purchased a new hardcover release for $27.95, you could choose to pay an additional $6.25 to receive the e-book as well. If you purchase the much cheaper paperback, all you get is the paper version. Big deal—most likely you can do better at Costco or Sam’s Club and get the eBook by creating a separate purchase on your eBook platform of choice.
Here’s why the Matchbook program is awesome and why you should make sure you mark the box when you upload your eBook to Kindle to participate in the Matchbook program …
With the Matchbook program, when the book is purchased via Amazon, you can offer the eBook at the same time for any price point between $0 to $2.99.
Here’s your bonus … you don’t have to be exclusive with Amazon in order to enroll in the Matchbook program. And for any Indie Author who only creates eBooks, Amazon’s Matchbook program is the perfect incentive to get print versions of a book up and running. it’s a “Hello POD” for those who don’t want to run a full run. by
Take advantage of this … you will like it PLUS it’s an ideal way to do a “push” for your book combo during this Holiday Gift season.
Martha Stewartwould say, “It’s a good thing.”
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing 
about and conducting workshops on publishing since the 80s. Judith is the author of 35 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #35 was published this summer: The How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Get your copy now.
Each summer, she holds Judith Briles Book Publishing Unplugged, a three-day intensive limited to a small group of authors who want to be seriously successful. In 2017, the dates are June 22-24th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for “AuthorU – Your Guide to Book Publishing” on the Toginet Network at bit.ly/PublishingShow .
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen