It’s that time of the year for many of my favorite people: Authors! If that’s YOU, my question is: are you interested in being featured at my annual Author’s Tea slated for Saturday afternoon, October 29th that will be in my home.
The Annual Authors’ Fall Holiday Tea will be held on:
Saturday, October 29 from 1 – 4 pm
I will be hosting the gathering in my home within the Heritage Eagle Bend Golf Club in Aurora, Colorado.
I know it’s Bronco time and there’s a game the next day, so there is no sports conflict unless you have a kid’s soccer game that you can’t miss.
Think of this as a book marketing coop. The catch is that you MUST bring guests. No exceptions. I bring at least 40. You need to invite and bring guests as well. It won’t work unless you do. It doesn’t matter what your friends/family already own your book—but they don’t know about other local authors. Friends are cheerleaders for you and your books to those they meet when at the schmooze fest … and believe me, it is.
Here’s the deal:
1. You are invited to be one of “the author stars”—this is limited to approximately 20 authors. This means that your books will be for sale to other guests for Holiday shopping and that you have 30 seconds or LESS to pitch your book to the crowd … expect 100+ to be there. You will have a space/table to display.
2. Be prepared to schmooze and deliver the “right pitch” … it sells books—each year, some people walk out with a good dozen titles for gifts for others.
3. Bobby Crew will handle all sales—if, on credit card, we will withhold 15% to cover credit card fees and what I pay Bobby for his time … all checks will be cashed and any moneys due you for your books will be included with those purchased via credit card. Your check for sales will be sent out within two weeks.
4. YOUR cost is two-fold:
- $25 will now be included—you can send a check or call me and pay by credit card. This will cover the cost of food and beverage for attendees—think High Tea, which mean sweets and sandwiches along with teas—sometimes we do cranmosas as well. AND I have several cases of books that I’m going to toss in as gifts to all who buy books during the event—some are mine; and some are titles donated by other authors.
- INVITE & BRING people. This is a marketing coop… you need to get people there. It’s a MUST … not a “coast” … Let your fans and friends know NOW to HOLD THE DATE. I will be posting the event on the AuthorU.org site, two Meetup Groups and sent out invites via com to 300 personal contacts.
Think about it. If each of us bring 5 to 10 friends … that means anywhere from 100 to 200 lookers and buyers. Last year, 150 came and enjoyed … and bought books! You need to make this commitment.
No kidding—new people for shopping are critical. Invite EVERYONE you know to come and enjoy. And please understand, the more you invite, bring, get to come, the better—for you, and the other authors. Yes, they may already have your book—but they may buy more for others as they get into the spirit of the event—it’s contagious!; AND they get the opportunity to hear about other books that just might be the perfect gift for brother Bob, Aunt Sharon, Mom, Gramma or Dad. And you.
What you need to do now … let me know now that you are IN … email me TODAY at Judith@briles.com and in the subject line: OCT author tea … there are only 20 slots … is one yours?