Are Your Social Media Profiles Fresh or Stale?
Most authors create the “descriptive social media Profiles in two ways:
- Using a name that doesn’t connect with their readers
- Not thinking strategically and not thinking of marketing or branding. And, boring.
Stop. Your “Handle” and Profiles are essential for SEO purposes as well as possible followers looking for savvy advice or someone that offers comments and tips in areas in which they are interested. At least twice a year, revisit and update all your Profiles.
Each social media platform has its own personality that includes the number of words or character counts—max yours. Take advantage of the space provided, increasing your searchability.
First, you need to know what the character count limitations are for headline descriptions. For example, Twitter is 160; Instagram is 150 characters; LinkedIN is 120 characters; and YouTube is 70 characters. Handles or your name is different–far less in character count. Make sure yours is your personal name or distinctly ties to your business or expertise.
- Are they current?
- Do they identify your expertise?
- Does it include you are an author … speaker … or consultant?
- Does it include you are a bestselling author or an award-winning author?
- Are you using keywords or keyword phrases so you are findable?
- Does your Profile clearly state what your expertise is? i.e.: Judith Briles is a Book and Publishing Expert and Book Strategist.
- Your headshot … does it look like you? Does it reflect some personality?
For example, with working with author Dr. Ron Beach @DrRonBeach on updating his profile on Twitter, we went from this:
Expert in Virtual Leadership. Author of The Virtual Divide: Tackling Your Challenges of Leading in a Virtual World
Expert in Virtual Leadership. Consultant-Speaker-Professor. Bestselling & Award-Winning Author of The Virtual Divide & The Virtual Bridge
I updated my Twitter handles for @JudithBriles and @MyBookShepherd to:
Expert in Book Publishing & Book Marketing. Book Coach-Speaker-Podcast Host. Bestselling & Award-Winning Author 42 books: How to Avoid Book Publishing Blunders
Much more in synch with who he is and what he is doing in 2022.
You don’t want to be stale … think of this as a starter that will reset your social media stage. When it comes to Profiles, don’t simply do a copy/paste. Tweak, customize for the platform you are using.
Social media is part of your internet town hall. Your profile is the starter that will reset your social media stage. Don’t become boring, out-of-date, or stale. Position yourself online without doing this exercise.
Dr. Judith Briles is a book publishing expert and coach. Often, she must roll up her writing sleeves and become a Book Doctor, juicing up storylines and author words. She empowers authors and works directly with authors who want to be seriously successful and has been writing about and conducting workshops on publishing since the ’80s. Judith is the author of 37 books including Author YOU: Creating and Building Your Author and Book Platforms, Snappy Sassy Salty: Wise Words for Authors and Writers, and How to Create a $1,000,000 Speech. Her personal memoir When God Says NO-Revealing the YES When Adversity and Loss Are Present is a #1 bestseller on Amazon. Collectively, her books have earned over 45 book awards. Judith speaks throughout the year at publishing conferences.
Throughout the year, she holds Judith Briles Book Unplugged in-person and online experiences: Publishing, Speaking, Marketing, and Social Media. All are two-day intensives limited to a small group of authors who want to be seriously successful. Join Judith live for the “AuthorU-Your Guide to Book Publishing” podcast on the Toginet Radio Network HERE.
Follow @AuthorUYOUBooks and @MyBookShepherd on Twitter and do a “Like” at AuthorYOU, and join the Facebook group Book Publishing with The Book Shepherd. If you want to create a book that has no regrets, contact her.
©2022 Judith Briles – The Book Shepherd™ All Rights Reserved.