Author Smarts … Don’t Become Someone’s Cash Cow

Author Smarts … Don’t Become Someone’s Cash Cow

Starting down the publishing path takes money—don’t let anyone … anyone … tell you that it doesn’t. Before you kiss off money, or become someone’s cash cow, you need some protection. If you don’t have my latest edition of How to Avoid Book Publishing Blunders, get it. Revised in 2022, it will offer over 100 save your publishing tush tidbits to save you money.

Sure, there are ways to create a book and publish it for minimal dollars. And, it usually looks like it.

The lease expensive way to get into the publishing game is via the route or the minimalist version that Amazon’s KDP offers—free to upload your book and start the publishing ball rolling. It’s getting your toe in the water and a way to start learning the ropes.

There are hybrid publishers, there are pay-to-publish publishers—all vanity presses go in this category, there are traditional publishers, small/indie press publishers and there are self-publishers who could be indie publishers.

Options are aplenty. What you don’t want to get caught up in is the “pay me once and pay me again, and again” supplier/publisher. You become the cash cow. Good for them … not for you.

Author Beware: Do not pay more later … determine costs now.

With most authors to-be, the up-front costs are the primary concern. Don’t stop there—what you should also focus on is the back-end costs.

The true cost of a book to you—be it a copy at a time or hundreds/thousands of them. What’s a reprint going to run you? How about corrections? Or a revised edition—do you have to pay up-front fees as if you had a new book production? Or more fees with every time you upload a revision as with IngramSpark?

If you are with any type of publisher besides YOU, just what are the royalties to you—are they net or gross? What about special sales—are royalties reduced? What is the time of payments? When will you get paid?

It’s not uncommon for publishers to low-ball up-front fees in exchange for very high back-end costs—such as … we will publish you for $297 ….) down the road. Think expensive author copies like $8-10 or very low royalties—less than $1 on a $20 retail book. It’s also not uncommon for you to be baited with a promise of library and major retail exposure and the probability is equivalent to winning the lottery.

They all promise distribution … if your book is on Amazon on IngramSpark, you get the window of distribution as a no-brainer. What you need to understand is that it’s the marketing … meaning YOU … that is done to drive people to the online sights to buy books.

Author Beware means you don’t go through this alone. Ever.

One of the traits of successful authors and indie publishers is that they’ve learned that they don’t, and can’t, do it alone. Determine who you need on your team—book designer, cover designer, printer, editor, book coach … who else. What do they cost? Determine your book creation cost—whether you elect to publish yourself or contract with a publisher … know from the get-go your FULL COST PER BOOK. Then you know how many you have to sell to recoup. And you can put together a Book Spending Plan to market and move you and your baby forward.

Dr. Judith Briles is a book publishing expert and coach. Often, she must roll up her writing sleeves and become a Book Doctor, juicing up storylines and author words. She empowers authors and works directly with authors who want to be seriously successful and has been writing about and conducting workshops on publishing since the ’80s. Judith is the author of 44 books including Author YOU: Creating and Building Your Author and Book Platforms, Snappy Sassy Salty: Success for Authors and Writers, and How to Create a Million Dollar Speech. Her personal memoir When God Says NO-Revealing the YES When Adversity and Loss Are Present is a #1 bestseller on Amazon and her historical fiction debut Secret Journey. Collectively, her books have earned over 45 book awards. Judith speaks throughout the year at publishing conferences.

Throughout the year, she holds Judith Briles Book Unplugged in-person and online experiences: Publishing, Speaking, Marketing, and Social Media. All are two-day intensives limited to a small group of authors who want to be seriously successful. Join Judith live for the “AuthorU-Your Guide to Book Publishing” podcast on the Toginet Radio Network HERE.

Follow @AuthorUYOUBooks and @MyBookShepherd on Twitter and do a “Like” at AuthorYOU, and join the Facebook group Book Publishing with The Book Shepherd. If you want to create a book that has no regrets, contact her.