Topic: Book Marketing

Get ready for a popcorn-packed 60 minutes of hot tips … you can’t stop eating!

Posted on By Judith Briles - The Book Shepherd
Get ready for a popcorn-packed 60 minutes of hot tips … you can’t stop eating!

30 Sizzling Tips for Authors Pops this Week … and We Are Going to Sea!

I have six questions for you today.

1     Would you like to know instantly … I mean instantly … what the keywords and key phrases that the top influencers in your industry or the best-selling authors you consider your competitors are using?
2     Would you like to learn one, make your book pop off the shelf book trick that will make your book soar in …

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Authors & Writers Words Mean Freedom on the 4th of July!

Posted on By Judith Briles - The Book Shepherd
Authors & Writers Words Mean Freedom on the 4th of July!

Today is the 4th of July … a huge day in America. It’s America’s birthday. For ALL authors and writers globally, we should be joining in a universal cheer and celebration of the power of our words. Their meaning … their impact … their ability to make a difference … to create change … to solve problems … to relieve pain … to entertain. That’s a tremendous amount of power we have.  It’s a  very cool …

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Kick-Butt Author and Publishing Tips & Ahas: Author Book Marketing Tip

Posted on By Judith Briles - The Book Shepherd
Kick-Butt Author and Publishing Tips & Ahas: Author Book Marketing Tip

 
Update and Refresh your Metadata for your Book and Profiles

Consumers’ mindsets are constantly evolving, so it’s important to regularly update your metadata to reflect current trends and buzz words/phrases. Select 3-5 keywords that best reflect the content of your book in a way readers would typically do a Google search for that content or info. Add these to the keyword field on any site that offers your book (Amazon, BN, IngramSpark, your website, etc.) look …

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The Power of the Trademark!

Posted on By Judith Briles - The Book Shepherd
The Power of the Trademark!

This month, I was “treated” to a dynamic workshop by Colorado IP attorney Julie Bernard. Not only did she handle 40 plus questions during the morning—her position was If you have a question—any question … you will get an answer was the motto for the morning. And boy, were there a book load of them.

The tsunami started with a statement Julie made about Kleenex® and Xerox® as examples—both long-standing trademarks of major corporations whose names …

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Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

Posted on By Judith Briles - The Book Shepherd
Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

And, you can do it in minutes—I promise and be open within the day. How cool is that?
Let’s face it. Amazon has become a challenge this past month for many authors and publishers. It’s decided to goose up the sales of “third party” sellers, sometimes leaving we authors at the bottom of the option buying pile.

Last year, Ingram bought Aerio. Its software allows any individual or publishing sites to create stores, get opt-in customer relations, …

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Kick-Butt Author and Publishing Tips & Ahas: Amazon Order Tips

Posted on By Judith Briles - The Book Shepherd
Kick-Butt Author and Publishing Tips & Ahas: Amazon Order Tips

Amazon Customer Care Tip: the phone # to call is 866-216-1072. It will direct you to an overseas contact. When I called for help on something for my Unplugged event, I hit two obstacles: 1-she was hard to understand with her accent; 2-there was so much background, it was difficult to hear anything. What to do? Just say you want a U.S. representative. You will be immediately routed back to the U.S. … clarity and …

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Hot Spit! Being on TV Will Sell Truckloads of Books!

Posted on By Judith Briles - The Book Shepherd
Hot Spit! Being on TV Will Sell Truckloads of Books!

Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … IT WILL NOT!

Repeating the last few weeks’ blogs on book marketing: If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
Yup, I get it … many authors would rather just be writing. After all, the blood and …

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Authors … Do You Resist Book Marketing?

Posted on By Judith Briles - The Book Shepherd
Authors … Do You Resist Book Marketing?

Would you rather go for a root canal at the dentist? Or schedule a colonoscopy? How about avoid the author elephant in the room—book marketing? Get over it. The most common phrase out of too many authors is: I can’t market my books. Or, I don’t want to market my books. I just want to write. Get over it.

You have to market your books—your product. Oh please, get over your resistance. The reality is, YES …

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