Topic: Book Marketing

Happy Christmas – Awaken Your Author and Book Spirit

Happy Christmas – Awaken Your Author and Book Spirit

 

Happy Holidays, Merry Christmas and Happy Author New Year to You from my home to yours! 
This is a favorite time of the year for me. I love the lights, the colors, the festivities, the gatherings and the changes of pace it brings. Everything! And oh yes, we do decorate and do lots of entertaining. And even though we aren’t entertaining this year, I still decorated. Nightly, we light candles and all the colorful lights. Loved …

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What I’m Grateful for THIS Thanksgiving

What I’m Grateful for THIS Thanksgiving

This week is a personal favorite of mine. Thursday is a family day–most are gathering at my daughter’s home for cooking and movies. Social distancing has been in play since the Spring and are safe in getting together, something that they haven’t done as a full group for many months. I’m grounded since I’m at higher “risk” per my doctors … my right lung was damaged from “my second adventure” in August with what is …

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3 Tips for Fiction Authors in Building a Tribe of Superfans

3 Tips for Fiction Authors in Building a Tribe of Superfans

Way Too often, fiction authors delay thinking about their marketing campaigns or a book launch. Or even building a tribe of superfans. 
When asked, “Who’s the target market for your book? Who’s your ideal reader? Or, who are the bestselling authors in your genre?” it’s a stumper for most. Too often, it’s a deer in the headlights experience.
My nonfiction authors are usually clearer, including the Newbies. They can rattle off the likes and dislikes of their …

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Great idea to support indie bookstores and your own book sales

Great idea to support indie bookstores and your own book sales

To my delight, a package arrived two weeks ago. Within it was Mara Purl’s latest book, What the Soul Suspects. I knew about the book and would buy it to support her launch campaign … yet here it was before I had placed an order. Calling her to share my surprise, she surprised me back. Mara had gifted it, explained what she was up to. Of course, I loved the concept … and asked her …

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Make Your Own Digital Bookshelf by Jacqui Murray

Make Your Own Digital Bookshelf by Jacqui Murray

Tech Tips for Writers is an occasional post on overcoming Tech Dread. Jacqui Murray cover issues that friends, both real-time and virtual, have shared. In a recent post, I discovered something that I think most authors would love to incorporate in their digital book marketing. With Jacqui’s permission, she created a short post with the HOW TO via her YouTube video. It’s below for your marketing pleasure …   Judith Briles, The Book Shepherd.
Jacqui Murray shares …

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6 Essential Questions for Author Book Marketing Success

6 Essential Questions for Author Book Marketing Success

How’s your book marketing doing?
Are you scrambling for ways to connect in the social distancing mode of 2020 … or are have you chosen to submerge yourself in the shadows of your marketing, waiting for a better day? A better year?
Don’t. 
6 Book Marketing Questions for Authors …
The better thing to do is ask yourself a few questions to flourish with your book position, marketing, and sales. Ask and answer my 6 Essential Questions for …

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Marketing Smarts: Are YOU Quenching Your Reader’s Thirst?

Marketing Smarts: Are YOU Quenching Your Reader’s Thirst?

Author and Book Marketing Smarts: Are YOU Quenching Your Reader’s Thirst?
Two essential questions every author needs to address: Is my marketing working? Am I using the right words?

When it comes to writing book marketing copy for promo purposes … does it grab a “reader of interest” quickly … or is yours lame? Dry as the scorched land and desperate for a drenching? Limping along “hoping” that it finds its target?
Dear Author … Could that be …

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Authors … Are You Surfing the Podcasting Wave?

Authors … Are You Surfing the Podcasting Wave?

Podcasting is sizzling hot. Over 50% of homes in the US listening to podcasts–that’s over 60 million! Some residents listen within the walls … some grab their earbuds and head out for a walk; some listen in the cars. There are over 1,000,000 different podcasts to listen to with a combined 30 million episodes to tap into.

That’s a wowsa. Five years ago, I jumped on the podcasting wave. My favorite media format has always been …

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The Book Shepherd