It’s a new, new year … and a new, new decade. The savvy author revisits the “blurb” that is included with every email that is generated. Does yours have some snap, crackle, and pop to it? My question for you, again, is:
What’s in Your eMail Signature?
Savvy authors need to create at least one eMail signature that is attached to every email they initiate. Why? It tells the receiver who you are … and it enables them to connect with you without pulling out their hair trying to track you down—meaning that you include your phone number, website, social media contacts–what else?
With the internet, eMarketing is everywhere. And so is your “signature”. Profiles, blog, articles, you name it. And of course, it’s in your eMail “sends”… or it should be.
For we authors, start with the signature in each eMail. What’s in yours? What does it say? What does it link to? What does it show? It becomes an essential part of your overall marketing.
- Your name.
Then, start building. Add (order may vary):
- Is there a “title” that should follow?
- An image of you and/or your book.
- Shout-outs: expertise.
- A tag line or slogan connected to you.
- Author of _____
If your book isn’t published yet, use Author of the forthcoming book, ______, available in the Summer of 2020.
- Contact info: website, phone #, email, blogs, social media, etc.
Start with using UPPER- and lower-case letters in your email and website addresses. Email and website addresses rarely are just one-word wonders, especially when it comes to book titles.
The typical www.thenameofmybookisfantastic.com is an eyeball killer and too hard for your reader’s eyes. Not memorable. Plus, a whole bunch of letters strung together could spell out something that you didn’t intend to say.
Help your reader out—print your websites and emails with upper and lower cases on your business cards, correspondence, emails, letterhead—everywhere.
It’s wise to give your reader visual cues to your name and title. John@IveWrittenTheMostFantasticBookInTheWorldAndYouBetterBelieveIt.com is a heck of a lot easier to read than email@example.com.
Susan@TheGlobalGroup.com makes more sense than firstname.lastname@example.org.
Guaranteed, you will have a much better chance of them remembering you and what you do.
Consider inserting a photo of you or the cover of your book. You might want to add a QR code—with smartphones, the norm, a quick scan of the QR code via the user’s phone will take them to the site you want them to go—your website, an article, even the link to buy the book.
Use some color. Your signature shouldn’t be in all black Times, New Roman. Boring reflecting zero creativity.
I have several email signatures, including one for speaking; one for consulting; and one for publishing. Here’s one of them:
What’s in your eMail signature?
What it says, conveys a lot…are you taking advantage of it?
Dr. Judith Briles is a book publishing expert and author of 37 multi-award books. She’s guided over 1,000 authors in creating their books, earned in excess of $3,000,000 in speaking fees based on her books and gathered over $2,000,000 in onsite book sales at her speaking gigs. Her book, How to Create a $1,000,000 Speech flips a difficult topic into a simple and easily comprehensible plan. If you want to get into speaking, this is the guide that will be the game-changer to success. And, if you want to know more about Judith’s life, her book of “hope” is When God Says NO-Revealing the YES When Adversity and Loss Are Present. You can get it HERE.
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