by bookshepherd_admin | Sep 6, 2016 | Book Marketing, Publishing
When it comes to gathering publicity for yourself and your book, I have two big questions for you: Do you sometimes feel absolutely clueless as to what goes in a press release … and for that matter, why you should care? Do you know what’s the difference between...
by bookshepherd_admin | Jan 26, 2016 | amazon, Book Industry News, Book Marketing
Amazon changed the publishing field—a great thing for so many newbie authors who didn’t think New York or an agent would ever give them a moment’s notice … and it’s also a not so good thing. The level of book pollution has gone beyond the stratosphere.Anyone and...
by bookshepherd_admin | Jul 28, 2014 | Author Success, Book Industry News, Book Marketing
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s...
by bookshepherd_admin | Mar 17, 2014 | Book Industry News
Think about it … sometimes “bad news” can be good news … as in a blessing in disguise. Back in 2007, the “good old days,” bookstores were the hot place for an author to be. Over all sales were just shy of 18 billion …...
